... of their digital potential. Training for Digital Expertise Improving digital competency in finance is essential to get the most out of the broad transformation that is taking place, yet most training is currently inadequate. Discover how leading finance teams are training their way to digital expertise ...
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... leveraging hands-on support from Gartner advisors. Industry Apparel Revenue $800 Million Employees > 10,000 Client Story S&OP and Inventory Management Transformation Reduces Costs Gartner helped the SVP of Supply Chain at an American apparel company mature their S&OP and inventory management processes, reducing ...
... While GenAI is changing the way consumers search, they still employ traditional search methods, especially as their mistrust of AI-generated content grows. Emerging search behaviors are creating critical strategic implications for search marketing and will shape the evolving landscape. Introduction An ...
Analyst(s): Noam Dorros | Dan Gutter | Weicong Zhao
... As consumers reduce their use of social media, CMOs face new challenges in adapting their social marketing strategies. Use Gartner’s social marketing benchmarks to learn how top-performing brands optimize their strategies across social platforms. Introduction Analysis Gartner Recommended Reading Gartner ...
... Access Research Already a Gartner client? Service and support organizations are shifting from reactive, efficiency-focused models to value-driven entities enhancing customer success, retention and growth. Customer service and support leaders can use adaptive program management to align technology with ...
... Customer fulfillment leaders face significant challenges in mitigating the impact of fast, free shipping. Leaders can use this research to expand their current strategies, widen responsibility to include cost prevention and shift from a static to a dynamic menu of fulfillment options and costs. Overv ...
... Ineffective internal communications reduce employee engagement as they struggle to find relevant communications or are overwhelmed by their volume. Applications leaders should use this research to collaborate optimally with internal communications teams and assess what technology solutions are avail ...
Analyst(s): Adam Preset | Alexandra Earl | Mike Gotta
... CMOs face pressure to prove agency ROI amid GenAI disruption and flat budgets. As a result, CMOs are scrutinizing agency spending and reducing the number of agencies on their rosters. This research helps CMOs evaluate the agency market and form partnerships that drive measurable marketing growth. Ove ...
Analyst(s): Jennifer Barry | Philip Black | Jay Wilson
... Access Insights Already a Gartner client? This interactive data story enables CMOs to benchmark brands’ website channel performance against 1,239 brands across five sectors. Use this tool to understand your current website channel performance and identify gaps and opportunities for improvement. When to ...
Analyst(s): Karen Lee | Rachel Perry | Justine Szafran