... and chemicals brands must proactively track how top players succeed. This research provides an analysis of the Digital IQ Index performance of 127 manufacturing and chemicals brands by digital marketing dimension, performance class and business category. Index Performance Category Performance Gartner Recommended ...
Analyst(s): Alan Lopez | Philip Black | Yash Rastogi | Priyanka Narang
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... Aligning digital strategy with business capabilities is a complex challenge but is essential for IT leaders to overcome. This article, curated from a Gartner Peer Community discussion, shares peer-tested approaches for systematically building a digital roadmap that delivers on real business value. Overview ...
... focusing on data management strategies, supporting organizations to achieve effective uses of data in order to maximize business value. With digital business transformation, data management is becoming a crucial discipline to organizations. Ms. Edjlali supports Data and Analytics leaders in achieving data management ...
... Access Insights Already a Gartner client? Digital technologies comprise the key innovation engine supporting digitaltransformation for enterprises in China. The Hype Cycle for ICT in China includes technologies and practices that equip CIOs to seize digital revenue opportunities to advance Chinese enterprises ...
... marketing organizations have centralized some or all of the marketing organization structure in a quest for operational efficiency. A period of digitaltransformation, increased enterprise costs, tight marketing budgets and continued repercussions of “The Great Resignation” are just a few of the concerns ...
... pioneering groundbreaking AI technology known as digital humans on their B2B websites. To offer buyers game-changing self-service and website navigation and boost visitor engagement, demand generation leaders should evaluate the use of personalized digital humans. Overview Introduction Description Benefits ...
Analyst(s): Serena Mushigo | Jess Walker | Adrian Lee | Marty Resnick
... Research Already a Gartner client? CSPs are adopting platform models, especially targeting the B2B market segments through digital marketplaces. CSP CIOs should partner with digital marketplace solution providers that can help them efficiently manage multiple partners and diverse products, services and ...
Analyst(s): Susan Welsh de Grimaldo | Khurram Shahzad | Will Rice
... Many of HR’s legacy transformation readiness practices were not built to meet the higher volume of disruptive changes organizations now face. This research can help HR leaders improve implementation planning and execution for transformational change, while preserving a positive employee experience. ...
... Supply chain planning transformations need robust project documentation to ensure there is a clear scope and alignment on project benefits, costs and risks. Supply chain planning leaders can use templates in this tool to create project intake, business case and project charter documentation. Gartner ...