The Future of Marketing Organizations

Rethink Marketing Organizational Structure and Responsibilities

Sixty percent of marketing organizations have centralized some or all of the marketing structure in a quest for operational efficiency.

Increased enterprise costs, tight marketing budgets and continued repercussions of “The Great Resignation” are just a few of the concerns facing CMOs as they examine their marketing organizations.

Following a period of disruption, CMOs centralized their marketing organizations to alleviate operational problems and grew their teams despite a challenging talent environment. Gartner’s Marketing Organization Survey captures the state of the function as it adapts to unprecedented change.  

Use the data from The Future of Marketing Organizations as a guide to spur action to quickly run a more effective and efficient marketing organization by taking specific actions in the next three months and over the next year. You will learn:

  • The key responsibilities that have changed by marketing function over the last year.
  • Functional areas that marketing must fight to maintain or cede to other partners.
  • Long- and near-term actions to ensure your marketing organization’s success.

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Adapt your marketing organization structure to a changed environment.

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    About The Future of Marketing Organizations

    The Future of Marketing Organizations Research leverages data from the Gartner Marketing Organization Survey which captures the marketing function as it adapts to a changed environment, and looks to the future. We surveyed 385 CMOs and marketing leaders to explore marketing organization structure and marketing organization design and its relation to other functions in an organization. While the severe turmoil of 2020 has faded, marketing has continued to face significant disruption throughout 2021 and into 2022. Increased enterprise costs, squeezed marketing budgets and the continued repercussions of the Great Resignation capture just a few of the concerns facing CMOs as they examine their marketing structures.