Sixty percent of marketing organizations have centralized some or all of the marketing organization structure in a quest for operational efficiency.
A period of digital transformation, increased enterprise costs, tight marketing budgets and continued repercussions of “The Great Resignation” are just a few of the concerns facing CMOs as they examine their marketing organizations.
Following a period of disruption, CMOs centralized their marketing organizations to alleviate operational problems and grew their teams despite a challenging talent environment. Gartner’s Marketing Organization Survey captures the state of the function as it adapts to unprecedented change.
Use insights from The Future-Proof Your Marketing Organizations eBook to spur action and run a more effective and efficient marketing organization. You will learn:
- How marketing organization structures and responsibilities are shifting
- How marketing is navigating challenges around talent retention and attrition
- Near- and long-term actions CMOs can take to run a more effective, operationally efficient marketing organization