Blog Post
Marketing Ops: When Everyone is Responsible, No One Is
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Experts
Sally A. Witzky
Sr Director, Analyst
Sally Witzky analyzes marketing leadership trends and best practices, with an emphasis on building and optimizing high-performance teams. Ms. Witzky helps CMOs leverage proven and actionable techniques, systems and tools to build in-house strategic marketing and digital capabilities to maximize brand and organizational value.
Previous experience
Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.
She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for retail and e-commerce sales.
Professional background
Allianz Partners
VP-Brand & Partnership Marketing
Retail Merchants Association
VP-Marketing & Innovation
The Martin Agency
VP-Account Director
Areas of coverage
Marketing Technology and Emerging Trends
Marketing Organization and Operations
CMO Strategy and Innovation
Branding and Value Proposition
Top Issues That I Help Clients Address
1Building and leading an in-house marketing agency
2Leading high-performance marketing teams
3Optimizing workflow through marketing work management
4Leading marketing change efforts for sustainable long-term growth
5Balancing in-house marketing agency with external agencies for best results