Experts
Sally Witzky
Sr Director, Analyst
Sally Witzky analyzes marketing leadership trends and best practices, with an emphasis on building and optimizing high-performance teams. Ms. Witzky helps CMOs leverage proven and actionable techniques, systems and tools to build in-house strategic marketing and digital capabilities to maximize brand and organizational value.
Previous experience
Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.
She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for retail and e-commerce sales.
Professional background
Allianz Partners
VP-Brand & Partnership Marketing
Retail Merchants Association
VP-Marketing & Innovation
The Martin Agency
VP-Account Director
Areas of coverage
Marketing Technology and Emerging Trends
Marketing Organization and Talent
Marketing Leadership and Strategy
Content Marketing and Management
Marketing Operations
Top Issues That I Help Clients Address
1Marketing operational excellence
2Marketing or creative in-house agency best practices
3Marketing Work Management (MWM) platforms
4Marketing organizational design and marketing operations
5Hybrid models between in-house marketing and external agencies