Blogs
Marketing Ops: When Everyone is Responsible, No One Is
Read now
Experts
Sally A. Witzky
Sr Director, Analyst
Sally Witzky analyzes marketing leadership trends and best practices, with an emphasis on building and optimizing high-performance teams. Ms. Witzky helps CMOs leverage proven and actionable techniques, systems and tools to build in-house strategic marketing and digital capabilities to maximize brand and organizational value.
Previous experience
Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.
She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for retail and e-commerce sales.
Professional background
Allianz Partners
VP-Brand & Partnership Marketing
Retail Merchants Association
VP-Marketing & Innovation
The Martin Agency
VP-Account Director
Areas of coverage
Marketing Technology and Emerging Trends
Marketing Organization and Operations
CMO Strategy and Innovation
Branding and Value Proposition
Top Issues That I Help Clients Address
1Building and leading an in-house marketing agency
2Leading high-performance marketing teams
3Optimizing workflow through marketing work management
4Leading marketing change efforts for sustainable long-term growth
5Balancing in-house marketing agency with external agencies for best results