Sally Witzky analyzes marketing organizational and operational trends and best practices. Ms. Witzky advises CMOs to leverage proven and actionable techniques, systems and tools to build in-house strategic marketing capabilities to maximize value creation and strengthen competitive advantage. She will provide strategic guidance to position marketing for growth and innovation as a strategic entity within and for the business to meet and exceed business goals.
Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.
She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for financial services, retail, automotive, manufacturing, and other segments.
VP-Brand & Partnership Marketing
Retail Merchants Association
VP-Marketing & Innovation
The Martin Agency
Marketing Organization and Talent
Marketing and Communications Leadership and Strategy
1Marketing Organizational Design and Structure
2Marketing Operational Excellence
3Marketing Change Leadership / Transformation
4In-House Creative and Marketing Agency Best Practices
5Marketing Operating Models such as COE, Centralization vs. Decentralization