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Gartner Expert
Sally Witzky
Sr Director, Analyst
Sally Witzky analyzes marketing organizational and operational trends and best practices. Ms. Witzky advises CMOs to leverage proven and actionable techniques, systems and tools to build in-house strategic marketing capabilities to maximize value creation and strengthen competitive advantage. She will provide strategic guidance to position marketing for growth and innovation as a strategic entity within and for the business to meet and exceed business goals.
Previous experience
Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.
She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for financial services, retail, automotive, manufacturing, and other segments.
Professional background
Allianz Partners
VP-Brand & Partnership Marketing
Retail Merchants Association
VP-Marketing & Innovation
The Martin Agency
VP-Account Director
Areas of coverage
Marketing and Communications Organization and Talent
Marketing and Communications Leadership and Strategy
Marketing Operational Excellence
Top Issues That I Help Clients Address
1Marketing Organizational Design and Structure
2Marketing Operational Excellence
3Marketing Change Leadership / Transformation
4In-House Creative and Marketing Agency Best Practices
5Marketing Operating Models such as COE, Centralization vs. Decentralization