Gartner Expert

Sally Witzky

Sr Director, Analyst

Sally Witzky analyzes marketing organizational and operational trends and best practices. Ms. Witzky advises CMOs to leverage proven and actionable techniques, systems and tools to build in-house strategic marketing capabilities to maximize value creation and strengthen competitive advantage. She will provide strategic guidance to position marketing for growth and innovation as a strategic entity within and for the business to meet and exceed business goals.

Previous experience

Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.

She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for financial services, retail, automotive, manufacturing, and other segments.

Professional background

Allianz Partners

VP-Brand & Partnership Marketing

Retail Merchants Association

VP-Marketing & Innovation

The Martin Agency

VP-Account Director

Areas of coverage

Marketing Organization and Talent

Marketing and Communications Leadership and Strategy

Marketing Operations

Read More Read Less

Top Issues That I Help Clients Address

1Marketing Organizational Design and Structure

2Marketing Operational Excellence

3Marketing Change Leadership / Transformation

4In-House Creative and Marketing Agency Best Practices

5Marketing Operating Models such as COE, Centralization vs. Decentralization