Experts

Sally Witzky

Sr Director, Analyst

Sally Witzky analyzes marketing leadership trends and best practices, with an emphasis on building and optimizing high-performance teams. Ms. Witzky helps CMOs leverage proven and actionable techniques, systems and tools to build in-house strategic marketing and digital capabilities to maximize brand and organizational value.

Previous experience

Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.

She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for retail and e-commerce sales.

Professional background

Allianz Partners

VP-Brand & Partnership Marketing

Retail Merchants Association

VP-Marketing & Innovation

The Martin Agency

VP-Account Director

Areas of coverage

Marketing Technology and Emerging Trends

Marketing Organization and Talent

Marketing Leadership and Strategy

Content Marketing and Management

Marketing Operations

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Top Issues That I Help Clients Address

1Marketing operational excellence

2Marketing or creative in-house agency best practices

3Marketing Work Management (MWM) platforms

4Marketing organizational design and marketing operations

5Hybrid models between in-house marketing and external agencies