Experts

Sally A. Witzky

Sr Director, Analyst

Sally Witzky analyzes marketing leadership trends and best practices, with an emphasis on building and optimizing high-performance teams. Ms. Witzky helps CMOs leverage proven and actionable techniques, systems and tools to build in-house strategic marketing and digital capabilities to maximize brand and organizational value.

Previous experience

Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.

She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for retail and e-commerce sales.

Professional background

Allianz Partners

VP-Brand & Partnership Marketing

Retail Merchants Association

VP-Marketing & Innovation

The Martin Agency

VP-Account Director

Areas of coverage

Marketing Technology and Emerging Trends

Marketing Organization and Operations

CMO Strategy and Innovation

Branding and Value Proposition

B2B Buyer Insights

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Top Issues That I Help Clients Address

1Building and leading an in-house marketing agency

2Leading high-performance marketing teams

3Optimizing workflow through marketing work management

4Leading marketing change efforts for sustainable long-term growth

5Balancing in-house marketing agency with external agencies for best results