Gartner Expert

Sally Witzky

Sr Director, Analyst

Sally Witzky analyzes marketing organizational and operational trends and best practices. Ms. Witzky advises CMOs to leverage proven and actionable techniques, systems and tools to build in-house strategic marketing capabilities to maximize value creation and strengthen competitive advantage. She will provide strategic guidance to position marketing for growth and innovation as a strategic entity within and for the business to meet and exceed business goals.

Previous experience

Ms. Witzky created in-house brand creative team and strategic marketing team into one cohesive marketing agency servicing domestic and global clients throughout Allianz Partners. Included vision-setting, leadership roles, recruiting, 72% employee engagement, workflow optimization, systems implementation (request and project management), agile integration, design thinking, and much more.

She also led multiple external agency teams to deliver value for a broad range of clients and industries, covering integrated marketing across B2C, B2B and B2B2C strategic partnerships for financial services, retail, automotive, manufacturing, and other segments.