... To achieve their digital marketing goals, CMOs of personal care brands must understand leading strategies in an evolving digital landscape. CMOs can use this research to derive inspiration on digital marketing strategies from personal care brands and identify best practices within their industry. Index ...
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... half of CMOs are responsible for digital commerce — one of the fastest-growing sales channels. CMOs are missing a key link between marketing and measurable revenue growth. Here's why you should embrace digital commerce and use it to your benefit. Upshot Analysis Why Digital Commerce Matters to CMOs What' ...
... Gartner client? Digital business and innovation are creating disruptive effects that have a wide-ranging impact on business, society, industry and technology. As digital business continues to grow, CIOs will need to increase their ability to recognize, prioritize and respond to digital disruption. Analysis ...
Analyst(s): Lars Van Dam | David Smith | Katell Thielemann | Kristin Moyer | Daryl Plummer | Derry Finkeldey
... Gartner Hype Cycle to understand where to invest your martech spend to drive the most value. Download the 2020 Hype Cycle for Digital Marketing Download the 2020 Hype Cycle for Digital Advertising ...
... navigate these complexities, they turned to Gartner for strategic guidance and support. Mission-critical priority Cecilia Von Ahn Scheel, Chief Transformation Officer, Ferrer International, sought support from Gartner to effectively design and implement a company-wide portfolio of programs and projects ...
... Digital asset management platforms enable organizations to govern the creation, distribution and organization of digital assets. Digital marketing leaders can use this research to understand the market dynamics of DAMs and assess vendors’ ability to meet their organization’s requirements. Market Definition ...
Analyst(s): Serena Mushigo | Tia Smart | Susan Graeme | Karen Lee | Rene Cizio | Aparajita Mazumdar
... Digital experience platforms are critical to achieving an effective digital presence. Application leaders can use this RFP template as a starting point when conducting DXP product selection. When to Use Gartner Recommended Reading Gartner Research ...
... Midsize enterprise CIOs responsible for digital business transformation and the digital journey should: Determine the enterprise’s digital ambition mix. Choose the enterprise’s digital journey. Drive agreement from the executive leadership team on the enterprise’s digital ambition. Complete the form to get ...
... Winning at Digital Marketing In the noisy world of digital marketing, what can catapult a brand to "genius" status? Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing ...