... Traditional siloed product development results in redundancy, inefficient resource use and inconsistent user experience across the product portfolio. Digital product managers must lead with composable thinking to boost adaptability, scale development and reduce time to market to meet evolving needs. Overview ...
Analyst(s): Tracy Tsai
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... Breaches via APIs can undermine a technology provider’s entire portfolio by suggesting incompetence, negligence, or carelessness. Digital product managers can improve the success of their platforms by making API security an integral part of their design, testing and operations. Overview Introduction ...
... to streamline and improve marketing from planning to measurement. CMOs can use this research to understand how ad tech platforms use AI to improve digital marketing campaigns. Overview Introduction Impacts and Recommendations Gartner Recommended Reading Gartner Research ...
... overly standardized business cases can penalize nonstandard projects. These templates help CFOs tailor business cases for growth, sustainability, and digital and incremental investments while maintaining comparability across cases. When to Use Contributors Gartner Recommended Reading Gartner Research ...
... diverse interests and conflicting priorities, often obstructs high-quality purchasing decisions. This toolkit helps sales enablement leaders craft digital content that empowers buyers to complete key tasks and streamline critical purchase decisions. When to Use Directions for Use Gartner Research ...
... Access Research Already a Gartner client? Transportation technology buyers are planning to increase consulting spending for digital business initiatives. Product leaders who can demonstrate a track record of ROI and good knowledge of transportation needs are more likely to get business. Overview Data ...
... The social media landscape continues to evolve, forcing digital marketing leaders to constantly adapt their social marketing strategies. Join this webinar to learn how top-performing brands optimize their social marketing strategies across platforms. About the Speaker Session Description Learning Objectives ...
... Organizations are scrutinizing IT costs and expecting a faster return on technology investments. Digital commerce leaders can ensure a successful commerce implementation by finalizing business objectives, setting up skilled teams, and creating a delivery calendar that mitigates pitfalls and delays. ...
... Organizations in the digital commerce landscape increasingly face sophisticated online fraud methods. Product leaders must refine product offerings around fraud intelligence, account takeover, business logic abuse, marketplace collusion and postpayment activities to effectively combat online fraud. ...