Published: 15 February 2024
Organizations in the digital commerce landscape increasingly face sophisticated online fraud methods. Product leaders must refine product offerings around fraud intelligence, account takeover, business logic abuse, marketplace collusion and postpayment activities to effectively combat online fraud.
Tools, teams and data can be fragmented across security, payments, fulfillment and fraud teams. These silos create inefficient online fraud prevention with gaps in coverage for fraudsters (aka bad actors) to exploit.
As more online retailers shift toward offering account-based models with the ability to save payment details, fraud intelligence integration is emerging to improve protection ofnew account creation and prevent account takeover in digital commerce channels.
Continuously monitoring the activity around business logic abuse and marketplace collusion at all points is critical for protecting the entire user journey.
Many OFD solutions focus on preventing card payment fraud at check-out;
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Analysts:
Dan Ayoub
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