... Sales force automation platforms have continued to evolve, with vendors addressing UI complexity and planning to embed generative AI capabilities to augment existing critical capabilities. Applications and software engineering leaders can use this research to support their CRM sales evaluation proce ...
Analyst(s): Adnan Zijadic | Varun Agarwal | Steve Rietberg | Guy Wood | Ilona Hansen
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... Sales force automation platforms enable deeper sales automation, mediation of buyer and seller interactions and standardized CRM sales processes. Application leaders supporting sales should evaluate the 13 vendors against 12 critical capabilities within three use cases to identify the best fit. Overv ...
Analyst(s): Steve Rietberg | Guy Wood | Ilona Hansen | Varun Agarwal | Adnan Zijadic
... Blockchain projects with pragmatic applications are generating business value unique to blockchain-enabling technologies. CIOs should use this research to understand when blockchain makes sense and the critical factors to consider to capture this new business value. Opportunities and Challenges What Y ...
Analyst(s): Avivah Litan | Chrissy Healey | David Groombridge | Adrian Leow
... Despite the improved maturity of AI-based sales technologies, application leaders supporting B2B CRM struggle with AI implementation strategy. Use this research to align with cost-optimization targets and drive revenue growth. Overview Introduction Analysis Gartner Recommended Reading Gartner Insights Ab ...
... Access Insights Already a Gartner client? CIOs must drive blockchain technologies into areas where the technology provides differentiated value. Achieve the right balance by recognizing that blockchain is not a panacea, meanwhile ensuring that you do not miss out on any transformative opportunities. An ...
Analyst(s): Ray Valdes | David Furlonger | Rajesh Kandaswamy | Fabio Chesini
... Access Insights Already a Gartner client? Blockchain technology represents a platform for a new generation of decentralized applications. However, CIOs must evaluate the limitations in the current generation of technology — which are being addressed by different vendors in different ways. Analysis What ...
Analyst(s): Fabio Chesini | Ray Valdes | Rajesh Kandaswamy | Joerg Fritsch
... trends and identity-first approaches are converging digital identities with edge security disciplines, resulting in a meaningful market evolution. Product leaders should differentiate with approaches that combine these two practices to improve digital entity verification. Overview Strategic Planning Assumptions ...
Analyst(s): Charanpal Bhogal | Alfredo Ramirez IV | Sean ONeill | Dan Ayoub | Isy Bangurah | Travis Lee
... and business outcomes •Identify high-impact investments across AI, analytics, talent and operations As Communications budgets face scrutiny and transformation mandates, traditional approaches to planning are no longer sufficient. In this session, we will share the new Gartner Communications Cut-Protect-Invest ...
... Access Insights Already a Gartner client? A gap between fast-moving work transformation and slow-moving culture change is blocking performance. Less than half of CHROs say their culture drives employee performance in today’s environment. To ensure culture remains an enabler of high performance, CHROs ...