Key Considerations for Your 2027 Communications Budget for Greater Business Impact

• Develop a systematic approach to Communications budget prioritization for 2027

• Evaluate and defend investments using evidence-based criteria and business outcomes

• Identify high-impact investments across AI, analytics, talent and operations

As Communications budgets face scrutiny and transformation mandates, traditional approaches to planning are no longer sufficient. In this session, we will share the new Gartner Communications Cut-Protect-Invest model and practical prioritization tools to help you identify high-impact investments, sunset low-value activities, and confidently align your budget with enterprise goals for 2027.

This session explores a more systematic approach to budget prioritization for 2027. Learn how to evaluate investments using business outcome criteria, identify high-impact opportunities across AI, analytics, talent and operations, that directly improve communications effectiveness, measurement, and stakeholder engagement.

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