Redesigning Jobs for the AI-Enabled Communications Function

• Learn how AI is evolving the communications function and its value proposition

• Map workflows to balance human involvement with AI autonomy

• Identify and address capability gaps across the communications team

• Redesign roles to elevate strategic, creative and advisory work while leveraging AI-enabled efficiencies

AI is changing how communications work gets done, from content creation and audience engagement to media monitoring and workflow execution. While many Heads of Communications see significant potential in AI, many also acknowledge that their current talent strategies and team capabilities are not yet positioned to capture its full value.

In this session, Gartner will explore how AI is reshaping communications workflows and why scaling AI tools alone is not enough to deliver lasting impact. Learn how to proactively evaluate and redesign communications jobs, determine where human expertise and AI create the most value, and address emerging capability gaps. Attendees will gain practical guidance for evolving roles, skills and workflows to support an AI-enabled communications function.

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.