... elements outside of their control, underscoring the misalignment many leaders feel between productivity investments and commercial outcomes. Closing that gap will require CSOs to address the systems that determine whether AI agents can create value in the first place. Gartner predicts that by 2028, CSOs who ...
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... a business and technology insights company. The survey of 161 chief audit executives (CAEs), conducted in May 2026, also highlighted a significant gap: 60% of audit functions do not have a formal AI strategy in place, raising concerns about the long-term value and consistency of AI investments. “AI ...
... financial gains. Early pilots are most likely to fail due to unclear controls, not poor technology. By prioritizing governance, CFOs can surface and address gaps in oversight, traceability, and review processes before scaling to use cases with higher stakes. This approach ensures that future AI deployments are ...
... implemented by Apple Pay and the payment card networks, are based on different protocols than the tokenization systems merchants use to limit the scope of PCI audits, leading to potentially conflicting token implementations. Merchants who use their own tokenization system, and also accept Apple Pay or other EMV ...
... planning,” said Olive Huang, research vice president at Gartner. “Also, extend your spending to different technologies as your CX maturity increases, paying particular attention to customer analytics investments.”
According to the survey, the top three emerging technologies expected to have the biggest ...
... Significant Transaction Through Digital Commerce Nearly three out of four B2B buyers (72%) reported completing a recent significant purchase by ordering and paying online, according to Gartner, Inc. A Gartner survey of 725 B2B buyers from November through December 2021 found that buyers use digital commerce to ...
... high-quality leads and rank at the top of multiple categories on the site. “We were looking for ways to amplify what our marketing mix already was, find the gaps, and level up both our volume and quality of leads quickly,” said Chris Todd, Senior Manager of Demand Generation at CallTrackingMetrics, “We wanted ...
... channel optimization to inform your strategic roadmap. Contextualize your brand’s digital health Contextualize your brand’s digital health and identify gaps in channel investment. Measure your brand performance with the Gartner Digital IQ Index Assess your brand’s digital performance Review your individual ...
... year was assessing our account management team. We just recently conducted an account growth assessment, and that helped us identify and fill in skills gaps with our account management team to drive growth. Testimonial How does Gartner support key account management? Brian Jacowitz, Vice President of Enterprise ...