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Premium Research Sep 2022
... Analysis Representative Vendors Vendor Profiles Market Recommendations Gartner Recommended Reading Note 1. Representative Vendor Selection Gartner Insights Abstract ...

Analyst(s):   Michael Silver   |   Jo Ann Rosenberger   |   Rob Schafer   |   Rob Wilkes
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Article July 22 2026
... realities evolve. Gartner recommends empowering a GTM council or committee with relevant market insights and clear decision rights to make rapid go/no-go decisions on GTM strategy adjustments. This governance structure helps reduce silos and accelerates organizational response. A unified GTM scorecard, ...
Research Sep 2023
... Access Insights Already a Gartner client? CPaaS providers offer cloud-based platforms for developers and other users to build deeper engagement and operationalize customer experiences via APIs, SDKs and visual builders for basic, advanced and omnichannel communications. CIOs can use this Magic Quadrant ...

Analyst(s):   Brian Doherty   |   Daniel O'Connell   |   Lisa Unden-Farboud   |   Ajit Patankar
Research Dec 2020
... Access Insights Already a Gartner client? The demand for intelligent and highly automated testing services is driven by the need for continuous quality excellence at a lower cost. This report guides sourcing, procurement and vendor management leaders in making better sourcing decisions when selecting ...

Analyst(s):   Susanne Matson   |   Akshit Malik   |   Gunjan Gupta   |   Brett Sparks   |   Jaideep Thyagarajan
Research Jun 2020
... Access Insights Already a Gartner client? Gartner analyzes the execution and strategic vision of 11 leading DCO/HIMS providers and their cloud service offerings, worth more than $7 billion in annual revenue in Asia/Pacific. Market Definition/Description Definitions Geographies Magic Quadrant Vendor Strengths ...

Analyst(s):   To Chee Eng   |   DD Mishra   |   Claudio Da Rold   |   David Groombridge
Research Jul 2021
... Access Insights Already a Gartner client? Gartner assesses the execution and strategic vision for data center outsourcing and hybrid infrastructure service offerings of 19 global providers. Sourcing, procurement and vendor management leaders can use this analysis to help select the best provider for ...

Analyst(s):   Claudio Da Rold   |   Alexandra Chavez   |   DD Mishra   |   Stephanie Stoudt-Hansen
Research Jun 2022
... Access Insights Already a Gartner client? Gartner assesses the execution and strategic vision of 19 global providers with data center outsourcing and hybrid infrastructure service offerings. Sourcing, procurement and vendor management leaders can use this analysis to help select the best provider for ...

Analyst(s):   Claudio Da Rold   |   Biswajit Maity   |   Stephanie Stoudt-Hansen   |   DD Mishra
Research September 03 2021
... acquisition. Evaluating emerging technologies can pose an array of challenges for marketing executives. Use this digital marketing hype cycle to get insights into: Overall trends and maturity levels of digital marketing technology The impact of consumer concerns over personal data transparency AI and various ...
Research Sep 2023
... Access Insights Already a Gartner client? CPaaS has emerged as one of the primary mechanisms to embed communications in applications, improve customer experience and drive digital transformation. CIOs should use our evaluation of 13 vendors across five use cases to shortlist vendors for consideration ...

Analyst(s):   Lisa Unden-Farboud   |   Daniel O'Connell   |   Ajit Patankar   |   Brian Doherty
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