... Davis, Chief Product Officer of Kasm Technologies, a startup in the computer and network security industry, turned to gartner to develop a strategy to effectively engage with target buyers and refine their messaging for different personas. Mission Critical Priority Gartner assisted the client in implementing ...
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... Buyers are demanding sovereignty and platform consolidation, along with new capabilities for GenAI and preemptive security. We provide specific guidance forsecurity general managers to use these disruptions for growth and differentiation. Overview Analysis Gartner Recommended Reading Gartner Research ...
... CEOs rank addressing security and risks in AI as the lowest of their urgent strategic priorities. To unlock GTM success, tech CEOs must prioritize building an effective stack of AI guardrails with controls and risk mitigation to shorten product sales cycles by removing friction for buyers. Insights at ...
... race for marketing infrastructure ownership. As native CDP capabilities become standard in data platforms, stand-alone CDPs will lose relevance, and major application vendors like Salesforce and Adobe will face mounting pressure as these data platforms take center stage in marketing operations. This ...
... against a rapidly expanding attack surface, traditional detect-and-respond security tools leave enterprises woefully at risk. Product leaders must adopt preemptive cybersecurity measures to thwart evolving AI threats or plan for ruinous business loss. Analysis Research Highlights Gartner Recommended Reading ...
Analyst(s): Emerging Tech and Trends Security Research Team
... client? Infrastructure platforms support enterprise requirements for agility and resilience while enabling enterprise IT strategies and digital ambitions. Heads of infrastructure and IT operations should leverage this HypeCycle to prepare for the delivery of effective infrastructure platform capabilities ...
... Access Research Already a Gartner client? Security vendors now offer cross-product, prepaid pricing for detection-based tools, citing security buyers’ procurement pain. Vendors’ pricing models vary, and material benefits may be elusive. Security leaders must carefully evaluate the key metrics of prepaid ...
Analyst(s): Chris Silva | Deepak Mishra | Jaswant Kalay
... GartnerIO. About Gartner for Infrastructure & IT Operations Leaders Gartner for Infrastructure & IT Operations Leaders helps heads of I&O reinvent how they deliver value for the business. Additional information is available at https://www.gartner.com/en/infrastructure-and-it-operations-leaders. Follow news ...