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Q&A October 26 2026
... Have Less to Spend This Holiday Season Q&A with Emily Weiss STAMFORD, Conn., October 26, 2026 Emily Weiss Sr Principal Analyst, Gartner Financial pressure and earlier shopping behaviors are changing the 2026 holiday season strategies for marketers. Nearly 60% of consumers have less to spend on holiday ...
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Research Nov 2024
... SRM leaders struggle to convey the drivers of spending changes without effective data visualization. This downloadable Excel Tool enables SRM leaders to illustrate the drivers of cybersecurity spending changes and start meaningful conversations about security investments and other initiatives. When to Use ...

Analyst(s):   Elizabeth Davis
Research Sep 2023
... Already a Gartner client? The digital business implementation and refinement service market is forecast to reach $254 billion in constant U.S. dollars by 2027 — a five-year compound annual growth rate of 8.6%. Demand is driven by organizations relying on service providers to execute on digital business initiatives ...

Analyst(s):   Brendan Williams   |   Colleen Graham   |   David Ackerman
Research Dec 2013
... This research contains an overview of Information Technology (IT) outsourcing metrics. The focus of the research is both on IT spending and staffing as well as qualitative analyses around management of the sourcing process. Information provided was collected throughout 2013 from a global audience. Analysis ...

Analyst(s):   Linda Hall   |   Eric Stegman   |   Jamie Guevara
Research May 20 2024
... Top Trends in Cybersecurity for 2024 Insights and actions for security and risk management leaders Security and risk management leaders face disruptions on multiple fronts: technological, organizational and human. Preparation and pragmatic execution are vital to address these disruptions and deliver ...
Announcement September 03 2026
... productivity gains from AI assistants and agents will face significant spending increases if consumption is not actively governed. “The goal shouldn’t be to minimize AI spending,” said Nakamoto. “It’s more important to ensure that AI spending is well-aligned to measurable business value.” Traditional software ...
Research December 07 2017
... losses should be expected This research outlines the material shifts in culture, behavior and technology required to identify and prepare for new security risks. Complete the form to get your free copy. ...
Premium Research Jan 2024
... This guide for security and risk management technical professionals will help first-time readers get up to speed with current data security concepts and acronyms. It will help more experienced readers understand new concepts relevant when building a data-centric security strategy and architecture. Overview ...

Analyst(s):   Mike Huskey   |   Anthony Carpino
Premium Research Apr 2024
... Malicious actors are looking to exploit the chaos of global conflict, generative AI-based confusion and political upheaval to attack organizations. SRM technical professionals need to direct their focus on specific cybersecurity activities to withstand this near-term turbulence. More Detail Gartner Re ...

Analyst(s):   Richard Bartley   |   William Dupre
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