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Premium Research Jun 2025
... CMOs can enhance their digital marketing strategies with insights from Gartner’s Channel and Campaign Management Survey. The resources in this guide will help CMOs and their teams navigate budget constraints, optimize capabilities and engage stakeholders to effectively optimize campaign activity. Analysis ...

Analyst(s):   Claudia Ratterman   |   Suzanne Schwartz   |   Karen Lee
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Premium Research Sep 2025
... analytics leaders must leverage best practices across people, process, technology, and data to establish strong, sustainable foundations for master data management. Overview Strategic Planning Assumptions Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Sally Parker
Research Sep 2025
... direct legal oversight. These insights help GC evaluate their cyber programs and improve the overall effectiveness of their cyber governance, risk management, and incident disclosures and notifications practices. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Alissa Lugo
Research Jun 2025
... Access Research Already a Gartner client? Today’s heightened risk environment challenges traditional enterprise risk management (ERM). The most effective CFOs today view ERM as an always-on business capability and have taken steps to build a “risk-intelligent” organization where growth and accountability ...

Analyst(s):   Janel Everly
Premium Research Oct 2025
... Digital initiatives often underperform due to siloed product teams. Program management leaders can improve outcomes by orchestrating agile teams and ensuring alignment with strategic objectives, thus enhancing value delivery across product lines. Insights at a Glance Strategic Planning Assumption Impact ...

Analyst(s):   Peter Clegg
Research January 23 2026
... Discover why reducing the cost of sales should be proactive, rather than reactive Chief sales officers are often asked to quickly reduce expenses in response to financial pressures. Regrettably, many cost reduction tactics are also disruptive, leading to undesired issues. CSOs must take a balanced ap ...
Premium Research Jan 2026
... AI is reshaping HR, but the degree and nature of its impact vary across HR processes. This infographic evaluates AI’s impact across three dimensions: process transformation, decision intelligence and AI use-case availability to help CHROs make targeted HR transformation decisions. Overview Gartner Rec ...

Analyst(s):   Seyda Berger-Böcker
Premium Research Jul 2025
... Health data management platforms are quickly becoming an essential foundation for harnessing the richness of healthcare data, accelerating AI, delivering innovation and supporting digital transformation initiatives. Healthcare CIOs can use this guide to understand the maturing HDMP market. Overview ...

Analyst(s):   Laura Craft
Research Jun 2025
... efficiency-focused models to value-driven entities enhancing customer success, retention and growth. Customer service and support leaders can use adaptive program management to align technology with business goals for ROI and sustained success. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Jonathan Schmidt
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