Chief sales officers are often asked to quickly reduce expenses in response to financial pressures. Regrettably, many cost reduction tactics are also disruptive, leading to undesired issues. CSOs must take a balanced approach to reducing cost of sales to preserve sales sustainability and effectiveness.
This research helps sales leaders thoughtfully manage the cost of sales and ultimately helps to:
- Prioritize lower-risk cost reduction strategies
- Control select sales compensation expenses
- Mitigate general sales force reductions
Download the research to learn more.