Chief sales officers are often asked to quickly reduce expenses in response to financial pressures. Regrettably, many cost reduction tactics are also disruptive, leading to undesired issues. CSOs must take a balanced approach to reducing cost of sales to preserve sales sustainability and effectiveness. 

This research helps sales leaders thoughtfully manage the cost of sales and ultimately helps to:

  • Prioritize lower-risk cost reduction strategies
  • Control select sales compensation expenses
  • Mitigate general sales force reductions

Download the research to learn more.