... Access Insights Already a Gartner client? D&A leaders must evolve MDM from passive repositories into active, AI-enabled control planes. As autonomous agents scale, grounding execution in a trusted context via MDM solutions and agentic stewardship ensures accurate AI while navigating vendor platform co ...
Analyst(s): Stephen Kennedy
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... AEO Is Creating New Blind Spots in Customer Demand Traditional metrics capture clicks but increasingly miss where demand is forming. September 1, 2026 AI is changing where customer demand forms Marketing leaders have spent years using traffic, clicks and attribution data as proxies for customer demand. ...
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Analyst(s): Jason Daigler | Greg Carlucci | Nicholas Mortensen
... AI adoption within talent management continues to accelerate. Prioritizing the right AI use cases amid market hype is critical for success. Talent management leaders can leverage this assessment to identify and prioritize AI investments. Overview How to Use Use-Case Scoring Breakdown Gartner Recommended ...
Analyst(s): Anand Chouksey | Colleen Malley | Kate Jensen | Grace Lee
... Cybersecurity leaders can streamline access administration by implementing role management best practices, reducing manual tasks and improving audit compliance. This research outlines top practices to enhance role management efficiency and value. Insights at a Glance Impact Actions How to Execute Success ...