... Clients are operating at the low ends of customer experience management maturity, according to Gartner’s CX IT Score. This research provides CRM applications leaders actions to mature their CX strategies by applying a total experience approach to specific and complex customer challenges. Overview Strategic ...
Analyst(s): Ilona Hansen | Jason Wong | Michael Chiu
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... CMOs struggle to prioritize AI use cases due to limited marketing-specific direction in enterprise strategy and low risk appetite. Learn how TriNet set a marketing-specific AI strategy to maximize business value by diversifying use cases and aligning them with the right team. Case Overview Gartner Recommended ...
Analyst(s): Ankita Soni | Michael Ro | Devon Weidemann
... Water utilities must deliver high-quality, essential access and service at low cost while facing down strong forces of challenge and change. Water utility CIOs should invest in technologies with the dual focus of optimizing performance and transforming the business. Overview Strategic Planning Assumption ...
... physical locations, functional boundaries and organizational borders. CIOs can use this analysis to establish a unified computing environment that delivers low latency, easy integration, data accessibility and cloud services. Overview What You Need to Know Gartner Recommended Reading Gartner Insights Abstract ...
... support increased productivity, which reduces the volume of talent needed. Augment the IT workforce by empowering business technologists via low-code or no-code, augmented analytics, data science and machine learning platforms and tools. If you are a member of the media who would like to speak further ...
... intent or effect of avoiding the purchase of additional User licenses; It is not done by way of any scraper, robot, bot, spider, data mining, computer code, or any other automated device or intelligence, program, tool, algorithm, process or methodology to access, index, acquire, copy, or monitor any portion ...
... Kevin O'Marah | February 16, 2018 The recent gyrations in U.S. equities reflect confusion about how inflation works. Everyone wonders why, despite very low unemployment and a budget-busting combination of lower taxes and more government spending, we still see so little consumer price pressure. The underappreciated ...
... Mobile Commerce CMOs and digital marketing leaders must optimize their voice presence on mobile devices to meet rising consumer interest in convenient, low-contact technology. Gartner analyzed consumer demands and brand case studies to determine best practices in incorporating voice in their marketing strategies ...
... Currently, customer surveys have limited value due to their low response rates and narrow scope. Customer service and support leaders need to rethink their VoC strategy and use other approaches and tools beyond surveys to gain valuable insight and create an intelligence center of customer data. Overview ...