... Deciding how to best align large or complex sets of offerings with the market is an increasingly complicated puzzle, but it can be solved if product marketers use clear definitions of products, solutions and portfolios, and link them to customer needs. Overview Introduction Analysis Gartner Recommended ...
Analyst(s): Jen Singleton | David Yockelson | Kip Martin
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... HR leaders believe GenAI will transform HR efficiency and the employee experience. While the market continues to evolve, product leaders should recognize and emphasize use cases that are aligned to the primary goals of HR as quick wins to accelerate adoption. More Detail Contributors Gartner Recommended ...
... value. Product leaders selling to the B2C CSS function can use this presentation to learn about the priorities of B2C CSS leaders to align their go-to-market strategy. Gartner Research ...
... marketers struggle to improve MQA and MQL performance in account-based marketing programs and demand campaigns, resulting in low ROI. Improve go-to-market success and increase ROI by using internal and external data sources to reveal buyer trigger events. More Detail Gartner Recommended Reading Gartner ...
... from the rest of the world. Global CIOs should learn more about the dynamics of geopolitical tension and regulation changes, technology trends and IT markets in China to support their business in China successfully. Analysis Research Highlights Gartner Research ...
... Access Research Already a Gartner client? Customer service investment remains a promising growth market, driven by both provider technology innovation and customer service demand. Gartner projects spending to reach $47 billion in 2028. Overview Forecast Data Summary Forecast Model Summary Influencing ...
... To exploit the SAP S/4HANA market’s vast potential from new technologies and numerous upgrades/implementations, tech services leaders must address emerging competitive dynamics. Navigating these requires addressing competitive M&A, the hybrid implementation opportunity and the RISE with SAP context. ...
... It’s imperative to stand out in fast-moving markets, but product feature differentiation is often hard to sustain and easily matched by competitors’ roadmaps and promises. Tech CEOs must establish differentiation across the entire product experience, including purchasing, operations and services. Overview ...
... biggest challenge is to differentiate themselves and drive commercial impact. This document provides insights into the competitive trends in the DPE market, helping tech services leaders align their offerings and engage buyers. Overview Analysis Conclusion Note 1: Definition of Digital Product Engineering ...
Analyst(s): Katie Gove | Colleen Graham | Danny Ryan