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Research Jan 2024
... behaviors and decisions. Product leaders need deep industry expertise to support intelligent operations, inform product planning and drive effective go-to-market execution. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Resources Gartner Research ...

Analyst(s):   Nicole Foust
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Research Jan 2024
... environment. To succeed, they must devise deliberate technology roadmaps that anchor investments to business outcomes and deftly navigate volatile markets. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   Chris Audet
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Product marketing brings products and services to market and ensures their overall success. This initiative focuses on defining target customers more effectively, creating a portfolio GTM strategy and building a best-in-class product marketing ...

Analyst(s):   Rahim Kaba   |   Alan Antin
Research Jan 2024
... decisions. To outperform competitors, product leaders need deep healthcare industry insights to inform product planning and delivery, along with go-to-market strategies and execution. Scope Analysis Topics Suggested First Steps Essential Reading Gartner Research ...

Analyst(s):   Sharon Hakkennes   |   Jonathan Rivera   |   ck Andrade
Research Jan 2024
... Access Research Already a Gartner client? Just stopping by? Facing relentless market volatility, rapid tech advancements and rising stakeholder expectations, executive leaders struggle to work effectively as a cohesive team. Explore insights, strategies and tools that elevate executives’ C-suite performance ...

Analyst(s):   Patryck Allen   |   Matt Hancocks   |   Rob O'Donohue   |   Blakeley Hartfelder
Premium Research Feb 2024
... CMOs allocate 25% of their marketing budget for major resources to technology investments despite market uncertainty and lagging returns from existing investments. CMOs can use this research to embody winning traits of successful CxO-CIO partnerships and drive desired returns from digital initiatives ...

Analyst(s):   Aparajita Mazumdar   |   Akanksha Borawake
Research Mar 2024
... Access Research Already a Gartner client? The device market is expected to grow by 3.6% in 2024 to 1.688 billion units. 4Q23 came very close to ending a 10-quarter streak of quarterly year-over-year declines, as PCs and mobile phones appear to be turning the corner. Investment Implications What to Watch ...

Analyst(s):   Tim Mahon
Premium Research Mar 2024
... CSP CIOs are prioritizing scaling technologies and their applications to enable growth, apparent in trends such as use of AI, go-to-market approaches for PMN and diversifying use of LEO satellites. CIOs should shape their technology strategies through these trends that directly impact growth. Overview ...

Analyst(s):   Pulkit Pandey   |   Peter Kjeldsen   |   Sylvain Fabre
Research Mar 2024
... 2024. Gartner believes this will appeal to enterprises that have less-sophisticated requirements in the short term, but will dramatically shift SSE market dynamics in the long term. Gartner Research ...

Analyst(s):   Frank Marsala
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