... Access Research Already a Gartner client? Gartner projects CPaaS market growth, with a CAGR of 15.7% between 2023-2028 in constant currency, slowing in 2023 due to economic volatility and picking up in 2024. Enterprises will operationalize customer experiences via advanced messaging and solutions to ...
Analyst(s): Daniel O'Connell | Ajit Patankar | Lisa Unden-Farboud
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... Access Research Already a Gartner client? Enterprise network equipment market spending measured in constant currency is projected to grow from $97.5 billion in 2023 to $147.6 billion in 2028, equivalent to a five-year CAGR of 8.6%. This research provides new forecast assumptions covering campus and data ...
Analyst(s): Gurjyot Uppal | Christian Canales | Naresh Singh
... Consumer product inventories corrected down from peak 2022 levels in all market segments. This research provides comprehensive performance trend analysis that chief supply chain officers can leverage as an external reference to address stakeholder perceptions and expectations regarding inventory. Data ...
... Identifying the right investment opportunities in the generative AI services market will lead to competitive differentiation through focused capability creation and GTM strategies. This research provides tech CEOs with insights on top whitespace opportunities and investment considerations. Overview ...
... Wipro is among the top 10 market share leaders in IT services with an annual revenue of $10.8 billion. Its continued growth demonstrates its relevance to IT services buyers. Sourcing, procurement and vendor management leaders can use this research to understand Wipro’s strategy, approach and risks. ...
Analyst(s): Sid Nag | Tobi Bet | David Ackerman | Katie Gove | Gary Spivak
... sales motion, including onboarding, activation and nurturing leads toward a purchase. This research shows tech CEOs how to improve their PLG go-to-market efforts, using email more effectively. Overview Data Insights Gartner Recommended Reading Gartner Recommended Reading Gartner Recommended Reading Gar ...
... An enterprise website is a vital component of go-to-market processes, meaning companies must keep pace with modern approaches. Technology marketers should capitalize on the latest interactive technologies and trends to address shifting buying dynamics and changing expectations for site experiences. ...
... client? A clear divide has emerged among B2B tech buyers between effective and ineffective buyers, with the effects being more pronounced in the current market. Our 2025 research delves into the signs, impacts and, importantly, what providers can do to address the divide and improve buying outcomes for all ...
... Downturn Drive ongoing engagement Analysts: Christy Ferguson, Todd Berkowitz, Julian Poulter, Suzanne White Account-based marketing is an important go-to-market strategy for technology and service providers. During challenging economic times, product marketers should maintain proper investments in data and ...