Gartner Research

Adjusting Your Account-Based Marketing Program in an Economic Downturn

Drive ongoing engagement

Analysts: Christy Ferguson, Todd Berkowitz, Julian Poulter, Suzanne White

Account-based marketing is an important go-to-market strategy for technology and service providers. During challenging economic times, product marketers should maintain proper investments in data and channel mix to drive ongoing engagement and continued program success.

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Ensure continued program success during challenging economic times.

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