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Guide November 07 2025
... ’s ambition is for AI to augment everyday processes or create something game changing, you need a set of foundational capabilities to succeed. This guide can help IT leaders ready their organizations to: Define their “AI ambition” and spot AI opportunities Prepare AI cybersecurity Get AI ready Adopt AI ...
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Premium Research Oct 2026
... This resource guide organizes the key themes from the 2026 IT Symposium/Xpo Opening Keynote into practical CIO priorities. Each section highlights key findings and the actions CIOs should take, supported by top Gartner insights. Insights at a Glance The CIO’s Imperative Is to Compound AI Value Faster ...

Analyst(s):   Kristin Moyer   |   Daryl Plummer   |   David Akers
Premium Research Feb 2026
... Retail tech leaders face challenges in 2026 as the market continues to be reshaped by core system modernization and AI is operationalized into workflows. This note guides product leaders on adapting to new expectations for real‑time execution, composability, trusted AI, and value‑linked outcomes. Insights ...

Analyst(s):   Hanna Karki   |   Sandeep Unni
Premium Research Mar 2026
... As AI transforms the sales tech market, CSOs face a pivotal choice: bring on stand-alone RAO vendors, or invest more in their CRMs. This research reveals the strategic trade-offs between the two options, guiding smarter evaluations and investment decisions. Insights at a Glance Strategic Planning Assumption ...

Analyst(s):   Steve Rietberg   |   Dan Gottlieb   |   Adnan Zijadic   |   Wendy Butler-Mafuz   |   Guy Wood
Research Feb 2026
... Access Insights Already a Gartner client? Brand is no longer just a marketing asset — it’s a strategic lever for navigating market disruption, guiding innovation and building trust with humans and AI. In a world of collapsing differentiation and rising disinformation, CMOs must reclaim brand’s value, ...

Analyst(s):   Sharon Cantor Ceurvorst
Premium Research Feb 2026
... outlook shows a reset in priorities after 2025’s market volatility. Three mandates are paramount: revenue growth with geopolitical risk management, AI as a value driver, and harnessing the AI agent organizational shift. CxOs must address these to guide, collaborate, and meet CEO and board expectations ...

Analyst(s):   Stephen Smith   |   David Furlonger   |   David Akers   |   Richard Eames   |   Jennifer Carter   |   Brook Selassie   |   Don Scheibenreif   |   Gabriela Vogel
eBook January 23 2026
... CSO Guide to Increase Sales Manager Focus for Maximum Impact Help your sales managers selectively focus their time and attention on the right activities to drive growth. Sales managers currently spend 19% less time performing external-facing activities than leaders want. Gartner performed a three-part ...
Research Jul 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Adam M. Ronthal, VP Analyst. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Adam Ronthal
Research Jun 2026
... Access Insights Already a Gartner client? As buyers perceive increasing parity across providers, differentiation in tech services is collapsing into commoditization. Providers that rely on legacy offerings and pricing models will compete on cost alone — while leaders reinvent how they define, deliver ...

Analyst(s):   Chrissy Healey   |   Matthew Goldman   |   Scott Frederick
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