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Premium Research Jul 2025
... lead quality and customer acquisition issues suffer from marketing-sales misalignment and misinterpret high buyer effort as readiness to buy. This guide will help B2B marketing operations leaders work with sales to strategically approach their lead scoring process. Overview Steps Review Your Performance ...

Analyst(s):   Aditi Ananya   |   Upasna Chandna
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Premium Research Oct 2025
... This guide includes tools that will help heads of chief audit executives and heads of ERM develop leading KRIs for their top enterprise-level risks, implement a thorough data-gathering process to track KRI applicability and relevance and create engaging KRI reports for senior stakeholders. Overview ...

Analyst(s):   Enterprise Risk Management Research Team   |   Audit Research Team
Research Oct 2025
... support their teams with modern software platforms and technologies, while keeping up with technology innovation and emerging trends. This journey guide outlines three steps to enhance the software engineering technology stack to deliver business value. Analysis Research Highlights Gartner Recommended ...

Analyst(s):   Annie Hodgkins
Premium Research May 2025
... category strategy is challenging due to the in-depth research required, balancing strategic and tactical tasks and ensuring stakeholder alignment. This guide equips CPOs with tools and templates to help category managers create a strategy and secure buy-in for category plans. Overview Steps Review Your Performance ...

Analyst(s):   Ryan Polk   |   Bhuvna Arora
Research Oct 2025
... leaders are faced with a complex journey when understanding IGA capabilities, deployment methodologies and developing a successful strategy. This journey guide helps IAM leaders responsible for IGA manage this challenge. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Brian Guthrie
Premium Research Oct 2025
... IAM secures and enables the business. This Planning Guide helps IAM technical professionals cost-effectively align IAM with business initiatives, invest in the right tools, and manage an increasing number of identities and target services, while helping maintain a strong IAM program. Overview Identity ...

Analyst(s):   Mary Ruddy   |   Paul Rabinovich   |   Gautham Mudra   |   David Chase   |   Nat Krishnan   |   Homan Farahmand   |   Mehmet Yaliman   |   Erik Wahlstrom
Premium Research Sep 2025
... often face challenges in starting and building a channel partner program that meets business objectives and revenue expectations. This step-by-step guide will help tech CEOs build a foundational program with the necessary content for channel partner recruiting and enablement. Overview Steps Ongoing Program ...

Analyst(s):   Sriya Joshi   |   Ron Burns   |   Igor Marchal
... Software Market Insights: Customer Relationship Management (CRM) A complete guide for software and SaaS providers to effectively position their CRM solution and engage B2B buyers. The Customer Relationship Management (CRM) software market is expected to grow over 14% through 2025. To capture this opportunity ...
Research Jul 2025
... officers are under pressure to deploy AI to boost pipeline productivity, especially with traditional prospecting approaches lagging. This research guides CSOs in understanding which prospecting use cases offer the best opportunities to see benefits from early AI investments. Overview Strategic Planning ...

Analyst(s):   Alyssa Cruz   |   Greg Hessong
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