Software Market Insights: Customer Relationship Management (CRM)

A complete guide for software and SaaS providers to effectively position their CRM solution and engage B2B buyers.

The Customer Relationship Management (CRM) software market is expected to grow over 14% through 2025. To capture this opportunity, marketers must understand businesses' challenges and approaches to software investment in order to build a more relevant and successful engagement strategy.

This resource features exclusive data on the CRM software market uncovered as part of the Gartner Digital Markets 2022 Global Software Outlook survey, providing trends and actionable insights into B2B buyers’ shifting needs and behaviors across dozens of countries and industries.

Download this guide to understand the CRM software purchase journey and maximize your sales and marketing efforts to convert more prospects into customers.

You will learn:

  • The market trends shaping CRM software adoption. Discover business technology trends impacting CRM software investment and how providers can capture buyers' interest on a global scale. 

  • Key priorities and behaviors of CRM software buyers. Build a viable go-to-market and sales strategy as CRM software purchase preferences evolve within a self-driven, nonlinear buyer journey.

  • How to better engage buyers in a fast-growing marketplace. Leverage recommendations to establish a powerful brand presence and build a solid customer base.

Get your eBook

We value your privacy. By submitting this form, you agree we may use your information in accordance with the terms of the Gartner Digital Markets Privacy Policy.

Get the Gartner Digital Markets Newsletter

Sign up to receive our latest research, insights and Digital Markets news delivered to your inbox.

By clicking the "Subscribe" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Connect. Convert. Thrive.

Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services.