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... As banks, insurers and investment services firms increasingly concentrate funding on AI investments, CIOs must prepare for potential market shocks. They must develop robust AI strategy recovery plans, prioritizing agility, risk management and the tenacity to adapt quickly while continuing to deliver ...
... every market is different, and customers in new markets often behave differently throughout their purchase journey. Spend time conducting in-market research and learn more about that market’s language proficiency in English, digital readiness and messaging preferences. Use those findings to guide priorities ...
... end-to-end revenue process. To optimize your revenue tech roadmap, first audit the state of your sales and revenue technology stack. Download the sales tech guide to: Discover the core technologies driving growth in sales performance Identify gaps in your current sales tech stack Evaluate RevTech options to help ...
... engineering leaders must actively select AI use cases that drive value, rather than relying primarily on vendor suggestions and hype. Use this step-by-step guide to identify and prioritize the most impactful AI use cases to augment software delivery processes. Gartner Research ...
Analyst(s): Neha Agarwal | Brian Minning | Luke Parker
... seek cost control and AI-driven safety. Product leaders must leverage innovation to differentiate, capture growth, and lead in this rapidly evolving market. Strategic Planning Assumption Data Snapshot Data Insights What You Need to Do What You Need to Know Gartner Recommended Reading Gartner Research ...
... Tech services leaders who prioritize content supply chain, tech harmonization, and AI governance solutions — with a vertical focus — will unlock new market leadership opportunities. Overview Analysis Conclusion Gartner Recommended Reading Note 1: Definition of Digital Marketing and Brand Strategy (DMBS ...
... Access Insights Already a Gartner client? Unique APAC challenges including a GenAI market fragmented by industry, maturity, and use cases will split vendors into those that scale and those that stall. Product leaders must turn these into advantages by leveraging APAC-specialized AI agents and domain ...
... Access Insights Already a Gartner client? The worldwide AIM software market grew by 11.9% to $64.1 billion in 2024. hpaPaaS, iPaaS and IoT platforms continued to be the three largest AIM subsegments, collectively accounting for 41.5% revenue share. Salesforce, IBM and Microsoft were the leading vendors ...
Analyst(s): Nicholas Carter | Kelli Smith | Mudit Sharma | Harshita Chibber | Varsha Mehta