... simple ways to reach them with your review program. Certain markets are more review-reliant than others Looking across different geographical markets, there are varying levels of trust that software buyers exhibit when leveraging reviews to guide product purchases. The decision makers that most believe ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... available to clients). Trend 5: Big Data Leverage consumer data to gain knowledge of in-market buyer needs and trends. Data insights can expose evolving consumer needs — for example, through customer reviews — and guide marketing strategy throughout the year. When sourcing or collecting consumer data, remember ...
... research gives product leaders at technology and service providers market sizing and targeted strategies to drive growth. Overview Market Opportunity Map Introduction Strategic Options Gartner Recommended Reading Data Sources for Market Opportunity Map Note 1: The Gartner Competitive Index (GCI) Note 2 ...
... What Generative AI Means for Business Get the executive’s guide to understanding GenAI trends and technologies, piloting GenAI initiatives and scoping what lies ahead. Or scroll down to access GenAI insights for specific functional leaders. Focus on GenAI initiatives that are both feasible and valuable ...
... Discovery’s predictive model more accurately predicts buyers’ intent than alternatives in the market. Danika Schmidt Danika Schmidt is a Product Marketing Manager at Gartner Digital Markets. She leads the go-to-market strategy for Buyer Discovery Intent Data. She leverages 10+ years of tech marketing, sales ...
... This research series provides Gartner insights into the U.S. federal government consulting market. Product leaders should use it to refine their go-to-market strategies, navigate federal procurement complexities, seize emerging opportunities and enhance competitiveness. Analysis Research Highlights ...
... Market disruptions put talent strategy goals at risk. Benchmark with Gartner highlights risks to watch each month. In September 2025, CHROs should assess the One Big Beautiful Bill Act’s impact on talent, AI’s influence on culture, HR’s pay equity blind spot, and shifting labor market conditions. Gartner ...
... Already a Gartner client? Market disruptions put HR strategies at risk. In October 2025, CHROs should watch growth-cost tension, efficiency bias in growth-cost solutions, change management vulnerability, employee experience AI challenges, workplace instability, and labor market stagnation. Insights at ...
... Niche no-code providers and competitors from adjacent markets pose an existential threat to CADP providers, setting the stage for substantial loss of market share. CPOs must act quickly by innovating with embedded GenAI and AI agents, industry-specific capabilities, governance, and security. Overview ...