... that have large software markets. These countries offer the greatest potential for revenue growth and market share expansion by providing a larger addressable market for your software company. Tips to target nations with large software markets: Research the software markets in different countries to ...
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... and retain the right customers. Tom Cox Tom is a senior content specialist who helps software providers better understand the market with insights from Gartner Digital Markets' network of software buyers and vendors. Since 2015, Tom has created content for a wide range of industries including education ...
... some of her usual happy distractions outside of work. Connect with Amita on LinkedIn. Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services. ...
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... organization’s midterm corporate strategic plan, as well as with related strategic plans for the data center, security, procurement and so on. To effectively guide decisions, a cloud strategy requires support and sponsorship across the organization — including with stakeholders in business units, other technology ...
... emerging trends IBM announced on 8 December 2025 its intention to acquire Confluent, which will disrupt the event broker and event stream processing markets. This research explores the impact to existing and prospective customers of both vendors and provides guidance to mitigate potential risks. Overview ...
Analyst(s): Andrew Humphreys | Andrew Lerner | Gary Olliffe | Keith Guttridge
... Generative and agentic AI are uprooting existing routes to market and changing buyer behavior, accelerating content development, altering effective marketing channels, and shifting sales motions. Product leaders must adapt to and plan for these changes to stay relevant to buyers. Insights at a Glance ...
... and prepare for future software market shifts. Ensure agility and rise to meet new customer expectations with relevant information, content and communications. Get the Gartner Digital Markets Newsletter Sign up to receive our latest research, insights and Digital Markets news delivered to your inbox. ...