Measure ROI for ABM and Intent Data

October 28, 2021     11:00 a.m. ET
Webinar | Approx. 30 minutes

Marketers and sales leaders face heavy pressure to justify spending and prove ROI of account-based marketing efforts. How can you maximize your investment in intent data and measure your success against critical business priorities?

In the final session of this three-part webinar series, you will discover ways to establish the value of intent data and ABM campaigns from the start.

You will learn:
  1. Which metrics matter the most to quantify the impact of ABM
  2. How to frame intent data’s impact on your macro sales and marketing priorities
  3. Ways to measure success for pipeline development, marketing campaigns, and sales outreach
Speakers
Danika Schmidt
Product Marketing Manager, Gartner Digital Markets
Michael Kotchish
Director of Global Business Development, Gartner Digital Markets

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