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... software vendors and connect with in-market buyers, through research, reviews and lead generation, check out Gartner Digital Markets. Execute this strategy with Gartner Digital Markets solutions to build your brand and capture demand. The Software Marketer's Guide to Paid Media Generate more high-quality ...
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Research Jan 2026
... Access Insights Already a Gartner client? Driven by market euphoria, AI investment often neglects older AI projects, eroding their ROI and accrues technical debt. Heads of EA must reverse this by guiding their organization toward AI reference models and composite AI patterns to ensure cost-optimized, ...

Analyst(s):   Gilbert van der Heiden   |   Bart Willemsen   |   Andrei Razvan Sachelarescu
Premium Research Sep 2025
... result, this was the slowest-growing segment in the overall CRM market. Overview Market Share Data Overall Market Segment Performance Analysis Top Vendors Analyzed Mergers and Acquisitions Gartner Recommended Reading Note 1: CRM Market Share Taxonomy 2023 Gartner Insights Abstract ...

Analyst(s):   Julian Poulter   |   Kanchi Bindal
... revenue growth, account retention and product adoption. Connect with Sara on LinkedIn. Get the Gartner Digital Markets Newsletter Connect. Convert. Thrive. Connect to millions of in-market software buyers around the globe with our all-encompassing suite of marketing services. ...
... Beyond Vanity Metrics: How to Truly Measure Brand Awareness October 6, 2023 Contributor: Amita Jain Get the Gartner Digital Markets Newsletter Avoid data overload by prioritizing metrics that help you better understand your brand’s impact. Social likes and reach are often seen as the best indicators ...
Research Jun 2025
... CTS market in 2024. There has been a decline in legacy infrastructure investments, but this has been offset by 5G and AI-related investments. Geopolitics, AI and economic uncertainty were the most important forces that led to market share changes in 2024. Overview Market Share Data Overall Market Segment ...

Analyst(s):   Peter Kjeldsen   |   Peter Liu   |   Amol Nerlekar   |   Kosei Takiishi   |   Pulkit Pandey   |   Sylvain Fabre   |   Amresh Nandan
Premium Research Sep 2025
... Successful CMOs are market shapers who excel at identifying and fulfilling unmet or even unknown customer needs. They apply market wayfinder capabilities: insights and analytics and the ability to shape enterprise response to disruption. Use this research to become a market wayfinder. Overview Conclusion ...

Analyst(s):   Kate Fridley   |   Philip Black
Research Sep 2025
... dramatic increase in HBM production is limiting traditional DRAM availability in 2026, pushing our ASP forecast higher and a 30% growth rate for the market. Overview Table of Contents List of Tables Gartner Recommended Reading Note 1 Gartner Insights Abstract ...

Analyst(s):   Shrish Pant
Research Dec 2025
... Access Insights Already a Gartner client? This document outlines the process along with best practices and resources available to support organizations undergoing benchmarking exercises using the Gartner self-service Infrastructure tool. Overview Analysis Gartner Recommended Reading Gartner Insights Abstr ...

Analyst(s):   Prachi Tyagi   |   Eric Stegman   |   Aditi Sharma   |   Jamie Guevara   |   Pankaj Mehta
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