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... answer them How can I use benchmarks to guide my marketing investments and strategic decisions? Explore key insights from the 2026 Tech Marketing Benchmarks Survey around marketing investments, brand awareness and demand generation. How should our go-to-market model evolve given AI and changing buying ...
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Research Jul 2025
... AI-optimized server market spending is projected to reach $268 billion in 2025, up from $140 billion in 2024. Hyperscalers will account for 67% of this spending by 2029. The focus on AI capacity is outweighing impacts from tariffs or the geopolitical uncertainty that other markets are experiencing. Overview ...

Analyst(s):   Adrian O'Connell
Premium Research Jun 2025
... Organizations are investing in enterprise low-code application platforms to meet digital transformation goals and adapt to market shifts and overburdened staff. This note guides software engineering leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview ...

Analyst(s):   Peer Contributors
Premium Research Jul 2025
... modernization can stall digital transformation initiatives, delay time-to-insight and limit the organization’s ability to respond to market disruptions. This note guides IT leaders to learn from the implementation experiences of their peers shared on Gartner Peer Insights. Overview Peer Lessons Learned ...

Analyst(s):   Peer Contributors
Premium Research Jun 2025
... I&O leaders struggle at various stages of cloud adoption due to unclear planning, direction and unexpected market dynamics. This roadmap and resource tool offers a structured guide to understand, plan, organize and manage cloud initiatives that deliver business value. When to Use Directions for Use ...

Analyst(s):   Paramita Das   |   Ryan Shows
Premium Research Oct 2026
... overview of common talent segmentation approaches, including the 9-box approach and several other alternatives. The tool also provides considerations to guide the selection of the organization’s segmentation approach. Overview Gartner Insights Abstract ...

Analyst(s):   Grace Lee   |   Sasha Tuzel
Premium Research Sep 2026
... Focusing on Grok Enterprise, this guide helps application leaders navigate the differences between SpaceXAI’s products to align capabilities, security, and cost with enterprise needs. Insights at a Glance Strategic Planning Assumption Issue Impact More Detail Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Cory Decker
Premium Research Feb 2025
... Sourcing, procurement and vendor management leaders can use this framework as a guide to optimize business outcomes when sourcing ServiceNow. This presentation deck provides clear advice on determining business goals, identifying required components and services, and delivering business change. Gartner ...

Analyst(s):   Mark Ray   |   Akimasa Nakao   |   Biswajit Maity   |   Siddharth Shetty   |   Christopher Dixon   |   Thomas Murphy   |   Jan Cook   |   Lance Pate   |   Andrew Miljanovski
... impact purchase decisions at the bottom of the sales funnel, but also increase product visibility at the top. Software providers using Gartner Digital Markets typically see a 127% increase in traffic to their product landing pages or product profiles when they have 10 or more reviews. ...
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