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Research Jun 2025
... Access Insights Already a Gartner client? The IAM market faces growing uncertainty due to evolving human and machine identities, alongside AI-augmented threat advancements. As providers expand their portfolios into adjacent segments, new competitive market dynamics are in flux. Overview Strategic Planning ...

Analyst(s):   Tarun Rohilla   |   Sean ONeill
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Research August 01 2018
... Insight Report August 1, 2018 Luxury China: Gray Market With the growth of China’s luxury market, widening price gaps and enhanced digital sophistication, unauthorized distribution of luxury goods is a compounding problem. To stem the tide of the gray market, numerous high-profile luxury brands have recently ...
Research Sep 2026
... document processing market is expansive, with over 100 vendors, including from adjacent markets, offering full solutions or individual components. Enterprise application leaders should use this research to understand the products offered by the market’s most prominent vendors. Market Definition/Description ...

Analyst(s):   Shubhangi Vashisth   |   Sachin Joshi   |   Tushar Srivastava   |   Stephen Emmott   |   Irina Guseva
Premium Research Feb 2025
... Gartner’s Market Finder framework helps identify the optimal markets for document management solutions. Enterprise applications leaders should use this resource as a foundation when evaluating specific solutions or vendors in this area. Gartner Research ...

Analyst(s):   Tim Nelms   |   Jed Cawthorne   |   Rachel O'Farrell   |   Marko Sillanpaa
... ensuring quality control. Leverage reviews for maximum impact. Develop strategies to showcase reviews, build feedback into product development cycles and guide sales messaging. How to avoid damage from inauthentic reviews. Boost valuable customer engagement and build a stronger brand reputation through consistent ...
Research May 2017
... organization for creating and deploying Commercial Insight and Determining which marketing responsibilities should change to support a Challenger go-to-market strategy. Gartner Insights Abstract ...

Analyst(s):   Marketing Research Team
... operational management positions within retail and service organizations. Which markets or customer segments to enter or exit Determine when and how best to pursue markets Evaluate offerings, strategies, market position and market messages Assess effectiveness of current or planned marketing campaigns Identify ...
Research Jun 2024
... U.S., the combined market of the traditional CSP enterprise segments declined by 1.7% in 2023 and amounted to $103.5 billion. Opportunities exist for CSPs in higher-growth adjacent markets, including security, cloud and data center services. Overview Market Share Data Overall Market Segment Performance ...

Analyst(s):   Enrique Hernandez-Valencia   |   Susan Welsh de Grimaldo   |   Grigory Betskov   |   Kameron Chao   |   Jon Dressel
Research Jun 2021
... The research segmentation, methodology and metrics used for Gartner’s server forecasts and market share statistics are detailed in this document. What You Need to Know Introduction Notable Changes Methodology Metrics High-Level Definitions and Segmentation Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Adrian O'Connell   |   Kiyomi Yamada   |   Martin Reynolds
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