Gartner for Marketers Research

Insight Report August 1, 2018

Luxury China: Gray Market

With the growth of China’s luxury market, widening price gaps and enhanced digital sophistication, unauthorized distribution of luxury goods is a compounding problem. To stem the tide of the gray market, numerous high-profile luxury brands have recently announced price cuts and partnerships with local e-commerce platforms. However, brands must remain diligent and proactive in protecting their assets online.

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