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... Product marketing teams face the challenge of keeping pace with rapid changes in market dynamics, buyer behavior and competitive landscapes. Conventional plans quickly become outdated, leaving internal and external stakeholders' needs unmet. To stay ahead, product marketers must respond swiftly and proactively ...

Analyst(s):   Rahim Kaba
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Research Sep 2026
... Access Insights Already a Gartner client? The sovereign cloud provider landscape in Europe is a competitive market with more than 50 providers across 44 countries. To overcome regional competition, address digital sovereignty and national security concerns, European cloud providers must evolve beyond ...

Analyst(s):   Gregor Petri   |   Fernando Pereiro   |   Rene Buest
Research January 23 2026
... sales disruption and extended global economic downturn is determining what changes, if any, they should make to sales compensation plans. Download our guide to: Reaffirm the core principles that govern sales compensation plan design Change incentive plans in two phases Identify the most effective short- ...
Premium Research Mar 2025
... period, marked by leadership transition and the enduring challenge of legacy debt. CIOs who are new to government can download this Executive FastStart guide to better understand their new environment and set themselves up for success. Gartner Research ...

Analyst(s):   Todd Kimbriel
Premium Research Apr 2025
... In the “long-deep” scenario, if U.S. tariffs extend beyond 2025, device prices may rise by over 20%, leading to a 25% drop in unit demand. This will result in a 4.0% decline in spending, compared with expected baseline growth of 4.1%, making inventory management challenging. What You Need to Know Find ...

Analyst(s):   Ranjit Atwal   |   John Lovelock
Premium Research Sep 2024
... Get ahead of changing labor market conditions with Benchmark with Gartner (BwG). BwG is real-time polling and analysis for HR leaders of current issues and climate changes in today’s labor market, moderated by Gartner Vice President, Dion Love. Gartner Research ...

Analyst(s):   Rashleen Arora   |   Nancy Sharma
Research Oct 2018
... critical for its adoption. CIOs should use Gartner’s IoT maturity model as a tool to spur action, assess competitive position, build plans, and as a guide to prioritize investments and allocate resources. Analysis IoT Maturity Model Forms the Foundation for IoT Planning Enterprise IoT Adoption Remains ...

Analyst(s):   Dale Kutnick   |   Alfonso Velosa
Research Jun 2017
... Amazon's deal to acquire Whole Foods Market is an example of aggressive digital disruption of a market. CIOs should apply the lessons learned from Amazon to learn to structure and invest for long-term disruption. News Analysis Event Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   David Yockelson   |   Robert Hetu
Research September 16 2026
... gathered to explore successful strategies and insights on key topics like: Audit 2030: Key forces shaping the future of internal audit The executive guide to AI governance for assurance leaders How to scale aligned assurance for an interconnected landscape Innovations in risk reporting Download our conference ...
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