... Corporate Development for Tech CEOs Primer for 2019 Executing on established go-to-market strategies may not be enough to achieve ambitious growth objectives. Analysts: George Brocklehurst, Christine Tenneson, Neil McMurchy, Jeff Chamberlain, David Adams Tech CEOs must recognize, assess and take quick ...
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... Tech marketers embraced generative AI (GenAI) when it first emerged in 2023, using it to improve the effectiveness of various use cases, including market intelligence, sales prospecting, content creation, and messaging. In 2024 and beyond, Gartner expects GenAI to continue to drive greater efficienc ...
Analyst(s): Todd Berkowitz | Rahim Kaba | Alan Antin | Liz Pellegrini | Amy Jenkins
... Apply Agile Marketing Practices to Thwart Macroeconomic Pressures With macroeconomic disruptions continuing, tech marketing teams have no choice but be more nimble. Expert: Jen Singleton As macroeconomic disruptions continue to impact businesses, tech marketing teams are feeling pressure to become more ...
... In today's rapidly changing economic landscape, it is crucial for CFOs, CPAs and finance leaders to stay informed and agile. Understanding the latest policy shifts, regulatory updates and macroeconomic challenges is essential for making strategic decisions that drive organizational success. Don't mi ...
... To succeed in 2025 and beyond, Tech CMOs must effectively differentiate their brands, create organizational structure to drive efficient revenue growth and ensure marketing strategies and resources are delivering desired outcomes. However, despite an average marketing budget of 6% in 2024, Tech CMOs ...
... Access Insights Already a Gartner client? Software spending in small and midsize businesses with less than 1,000 employees will be the fastest-growing segment, growing at a 13.3% CAGR (2023-2028). The spending will be especially driven by SMBs in emerging markets, where digitalization will progress ra ...
Analyst(s): Amit Goyal | Rishi Padhi | Mikako Kitagawa | Colleen Graham | Grigory Betskov
... Access Insights Already a Gartner client? IT spending in large businesses (LB) with 1,000 or more employees in emerging regions will be the fastest-growing segment. LB in emerging Asia/Pacific will see more robust growth with 12.0% CAGR in the 2022-2027 period, compared to a global average of 8.8%. Tab ...
Analyst(s): Mikako Kitagawa | Colleen Graham | Grigory Betskov | Amit Goyal | Rishi Padhi
... Access Insights Already a Gartner client? Midsize and large businesses (250 or more employees) will see a 9.3% CAGR from 2022 through 2027. In the meantime, economic and geopolitical uncertainties will drive reduced spending in the small business segment (below 250 employees) with a slowing CAGR of 7. ...
Analyst(s): Rishi Padhi | Grigory Betskov | Amit Goyal | Mikako Kitagawa | Colleen Graham
... Access Insights Already a Gartner client? The 2Q21 server forecast was increased slightly from our March 2021 iteration, reflecting continued shift to cloud. Server end-user spending is projected to increase 8.7% in 2021 with a CAGR of 4.9% (in constant currency) for 2020 through 2025, but regional va ...
Analyst(s): Uko Tian | Kiyomi Yamada | Naveen Mishra | Adrian O'Connell | Wataru Katsurashima