Gartner Research

Corporate Development for Tech CEOs Primer for 2019

Executing on established go-to-market strategies may not be enough to achieve ambitious growth objectives.

Analysts: George Brocklehurst, Christine Tenneson, Neil McMurchy, Jeff Chamberlain, David Adams

Tech CEOs must recognize, assess and take quick action on corporate development opportunities, as these opportunities, such as responding to interest in a potential acquisition, may be presented for only a brief window of time.

This research covers the corporate development actions that technology providers must pursue for growth beyond their current products and customer segments, including:

  • Expansion into new markets
  • Business models and ecosystems
  • Mergers and acquisitions

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