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Premium Research Jul 2026
... Emerging AI tools have the potential to transform marketing and sales collaboration by enabling real-time alignment. This research highlights AI-powered competitive and market intelligence platforms that enable CMOs to equip marketing teams to drive revenue growth through dynamic insights, proactive ...

Analyst(s):   Upasna Chandna
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Research June 13 2024
... Sales Benchmarks and Diagnostic Tools Identify strengths and gaps to develop a course of action and achieve your goals. Featured Benchmarks and Tools Gartner for Sales Leaders clients have access to peer benchmarking against data-backed metrics, customized reporting and segmentation, analyst action ...
Premium Research Mar 2026
... AI agents can unlock major value at sales seams — where context gets lost across time, roles, and systems. Sales ops leaders should deploy agents in two phases: first at soft seams (people/time) to capture context, then at hard seams (systems) with robust controls to protect data integrity and context ...

Analyst(s):   Alyssa Cruz   |   Wendy Butler-Mafuz   |   Adnan Zijadic
... enablement efforts worldwide for sales, performance management for sales and tech sales including face-to-face, one-on-one and virtual training. Education imparted encompassed industry knowledge and best practices as well as a focus on sales execution. Revenue (Sales) enablement strategy (content, training ...
Premium Research Jul 2025
... changing buyer behaviors and purchasing trends, requiring a transformation of traditional sales function practices. This Hype Cycle highlights the technologies and organizational innovation critical to the success of the sales organization. Analysis Definition: Why This Is Important Business Impact Drivers ...

Analyst(s):   Shayne Jackson   |   Melissa Hilbert
Research August 11 2023
... Maximize Sales Productivity with ChatGPT Explore four actions to maximize its potential and minimize risk. ChatGPT presents a unique opportunity to improve sales productivity when used correctly. Get the answers you are looking for on how to gain the most benefit from these tools, while minimizing the ...
Q&A May 19 2026
... Gartner for Sales Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement. Follow news and update from the Gartner Sales practice ...
Research March 22 2024
... The 2025 Sales Excellence and Innovation Report Strategies, tools and secrets to propel revenue growth Sales Excellence and Innovation in B2B Sales Leadership Secrets to B2B Sales Success CSOs are trying to keep pace with a rapidly changing environment, completing an average of four transformations over ...
Premium Research Dec 2025
... Sales teams often resist new sales technology, resulting in low usage and subpar results. This research will provide sales operations leaders with modern “product”-like implementation strategy principles to improve sales tech adoption. Insights at a Glance Strategic Planning Assumptions Issue Context ...

Analyst(s):   Wendy Butler-Mafuz   |   Dan Gottlieb
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