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Research June 27 2023
... Is Your Sales Tech Stack Supporting the Customer Buying Journey? Get our one-page template to assess your current tech stack's ability to solve for seller needs If sales leaders purchase tech to increase seller productivity and improve pipeline health then why do 59% of B2B sellers recently describe ...
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Premium Research Feb 2026
... consistency across content assets, but brand experience spans all interactions. CMOs can use guidance to use AI to uphold brand standards across key sales and service interactions, ensuring consistent brand experiences beyond content. Insights at a Glance Issue Context Impact Brief More Detail Gartner ...

Analyst(s):   Carlos Guerrero
Announcement July 28 2026
... Gartner for Sales Leaders helps sales teams combat commoditization and price-based purchasing, develop critical manager and seller skills, elevate the value of sales interactions, unlock existing growth potential, and optimize sales force enablement. Follow news and update from the Gartner Sales practice ...
Premium Research Jan 2026
... Ignoring digital routes to market in sales strategies puts CSOs at risk of execution failures, stagnant performance, and missed growth. To avoid falling behind, CSOs must use this research to grasp the critical trade-offs and characteristics needed to master digital sales channel selection. Gartner Insights ...

Analyst(s):   Luke Tipping
Premium Research Dec 2025
... performance metrics sabotages clarity on sales territory potential. CSOs who don’t separate territory health from seller performance risk making blind decisions that weaken territory design and GTM strategy. Drawing a clear distinction is essential for sales success. Insights at a Glance Issue Context ...

Analyst(s):   Dave Egloff   |   Steve Rietberg
Premium Research Nov 2025
... Emerging AI tools are transforming marketing and sales collaboration. This research highlights AI SDR solutions that enable CMOs and CSOs to accelerate the pipeline by automating lead capture, personalized engagement, and follow-up, while ensuring alignment across revenue teams. Gartner Research ...

Analyst(s):   Upasna Chandna
Premium Research Jan 2026
... AI is rendering traditional sales and revenue enablement obsolete, necessitating a complete overhaul of operational processes. Leaders must adopt an AI-native model with hybrid, pod-based teams to deliver scalable, high-velocity, personalized support in a data-driven market. Insights at a Glance Strategic ...

Analyst(s):   Roland Johnson   |   Doug Bushée
... client Learn what a sales leader is and how Gartner can support these organizations. Gartner for Sales Leaders: Buyer Profiles Sample Chief of Sales Profile, Head of Sales Operations, Head of Sales Enablement, Head of Sales Strategy Step 3: NCSC On Demand Training Resources NCSC Gartner Training Series Part ...
Research March 25 2021
... Strategic Roadmap for Sales Analytics Use this roadmap to achieve the full potential of your sales analytics capability. Fifty-three percent of surveyed organizations attribute poor sales data quality to inaccurate and incomplete data. Sales leaders responsible for sales analytics are faced with a widening ...
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