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Premium Research Jul 2026
... Organizations are increasing adoption of CPQ applications as sales teams seek to upgrade their technology to better achieve their commercial objectives. This note guides sales operations leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer ...

Analyst(s):   Rachita Mehta
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Research January 29 2024
... long term. Download our guide to see how great sales leaders lead the sales function and influence the broader organization to maximize commercial results. FAQ on sales leadership What key skills make a successful sales leader? What strategies can sales leaders employ to drive motivation within the team ...
Premium Research Jul 2025
... Most B2B websites fall short of fulfilling buyer expectations beyond basic information gathering. To address this, B2B digital commerce leaders should create seamless, end-to-end digital experiences that assist buyers at every stage — before, during and after the purchase process. Overview Introductio ...

Analyst(s):   Luke Tipping   |   Jason Daigler
Research Oct 2025
... Access Insights Already a Gartner client? The modest growth trajectory of distributed cloud will be disrupted by GPU supply to distributed AI workloads and sovereignty regulations. Chief product officers who prepare for and react wisely to disruptions can boost growth; those who don’t will lose out. Ov ...

Analyst(s):   Jimmy Chuang
Research Aug 2019
... Application leaders must rationalize sales technology roadmaps against two objectives: delivering tools that improve sales execution while also ensuring that all systems align with the strategic technology stack. To satisfy both goals, use Gartner’s Sales Technology Stack Model and market research. ...

Analyst(s):   Ilona Hansen   |   Theodore Travis
Premium Research Jul 2025
... With technology playing a critical role in sales productivity, chief sales officers must prioritize a comprehensive sales technology strategy. To maximize seller productivity, growth and ROI from AI, CSOs need a sales technology leader skilled in both sales and IT on their team. Overview Strategic Planning ...

Analyst(s):   Melissa Hilbert   |   Wendy Butler-Mafuz
Premium Research May 2026
... efficiency, overreliance risks diminishing critical thinking and core sales skills. CSOs must balance AI adoption with targeted training and process design to ensure sellers remain agile, analytical, and effective in complex sales scenarios. Insights at a Glance Issue Impact More Detail Gartner Recommended ...

Analyst(s):   Shayne Jackson   |   Kelly Fischbein
Research Dec 2025
... Access Insights Already a Gartner client? Tech CEOs building and deploying AI “deal desk” agents are slashing quote and order form delivery time by over 90%, increasing accuracy, efficiency, and capacity. By the end of 2026, companies with this capability will outpace the competition by surpassing buy ...

Analyst(s):   Michele Buckley
Research May 28 2024
... CSO Personal Effectiveness Diagnostic The Personal Effectiveness Diagnostic helps chief sales officers (CSOs) assess their mastery of key activities fundamental to the CSO role, and provides prescriptive guidance on where to focus development efforts. Helping CSOs gain insight into their strengths and ...
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