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Premium Research Mar 2025
... In the fast-changing B2B sales landscape, agility is key. Sales leaders are experimenting with freelance sales talent to enable market expansion, meet fluctuating talent demands and access specialized expertise. This can simultaneously reduce overhead, optimize operations and restructure teams. Gartner ...

Analyst(s):   Doug Bushée
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Research Apr 2026
... market, tech service leaders must push beyond static, brochure-style websites and outdated sales approaches. Success now requires providing substantive, early answers on their websites and equipping their sales teams with powerful AI assistants. Insights at a Glance Impact Actions Cautions How to Execute ...

Analyst(s):   Danny Ryan
Research Aug 2026
... Access Insights Already a Gartner client? Siloed, CISO-only sales approaches will stall out or fail entirely under the weight of cross-functional AI risk. To win high-quality enterprise deals, security vendors must pivot from single-person messaging to multithreaded plays that address both the operational ...

Analyst(s):   Ayelet Heyman
Research Mar 2026
... Access Insights Already a Gartner client? Account planning tools help B2B sales organizations retain and grow accounts by providing account planning standardization, collaboration, and visualization capabilities. Sales operations leaders should use this Market Guide to evaluate best-fit vendor options ...

Analyst(s):   Robert Lesser   |   Danielle McKinley   |   Daniel Hawkyard
Research Apr 2026
... Inconsistent seller execution threatens revenue growth. Chief sales officers can improve performance by leveraging AI and conversation intelligence to identify and scale high-performer behaviors, shifting to leading indicators that accelerate sales velocity and create a repeatable system of excellence. Insights ...

Analyst(s):   Doug Bushée   |   George Tobias
... strategic business research and analytics, and consulting. Since joining Gartner in 2013 his work has also included extensive support for heads of sales and marketing, where he guided their development and implementation of commercial strategies. Because of this experience across the C-suite he frequently ...
... over 24 years software industry experience addressing software license and asset management consulting. Prior to joining Gartner, he was the Software Sales Director for Insight U.K. and Ireland, where he was responsible for the complete licensing, asset management and cloud business. Before that, he was ...
Research Jul 2019
... IoT for CRM Sales Knowledge Graphs for Sales Conversational Engagement Analytics for Sales Algorithmic Guided Selling Sales Engagement Platforms At the Peak Digital Adoption Solutions Virtual Digital Sales Assistant BI Search/Natural Language Query Relationship Intelligence Voice-Driven Sales Apps Embedded ...

Analyst(s):   Theodore Travis   |   Adnan Zijadic   |   Melissa Hilbert
Research Jul 2020
... IoT for CRM Sales Extended Planning & Analysis Partner Data Exchange Platforms Knowledge Graphs for Sales AR and VR for Sales Account and Contact Psychographics Profiling At the Peak Conversational Engagement Analytics for Sales Sales Enablement Platforms Digital Adoption Solutions Sales Bots Voice-Driven ...

Analyst(s):   Adnan Zijadic   |   Melissa Hilbert   |   Tad Travis
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