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Research May 2021
... Access Insights Already a Gartner client? Semiconductor resale will grow slightly faster than direct sales through 2025. The changing OEM competitive landscape and the emerging opportunities in the IoT market will drive the growth of resale revenue. Semiconductor vendors must enhance the partnership ...

Analyst(s):   Masatsune Yamaji
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Research Oct 2026
... Access Insights Already a Gartner client? B2B marketers use account-based marketing to collaborate with sales to acquire new accounts and grow revenue from existing customers. This research helps demand generation leaders evaluate ABM platforms, which enable better decision making, improve engagement ...

Analyst(s):   Chris Chandler   |   Ray Pun   |   Jenifer Silverstein   |   Upasna Chandna
Research Jan 2026
... Vendavo Yagna iQ Zilliant Direct Sales Channel Reseller Channel Composable Select Products/Offers Sell Services Sell Tangible Goods Configuration Pricing Long-Term Deal Negotiation Propose and Negotiate Digital Sales Room Manage Order Extensibility Direct Sales Channel Sales Composable Long-Term Deal Negotiation ...

Analyst(s):   Luke Tipping   |   Mark Lewis
Research Jul 2021
... Sales technologies supporting virtual selling and the shift to hybrid work have evolved to support digital-buying behaviors. Application leaders supporting sales must assess new and maturing technologies — assessing their impact and potential to give sales organizations a competitive advantage. Analysis ...

Analyst(s):   Adnan Zijadic   |   Melissa Hilbert
Q&A August 25 2025
... Gartner clients can learn more in the report Top Trends for CSOs Impacting B2B Sales in 2030. Learn more about how Gartner supports AI in Sales. About Gartner for Sales Leaders Gartner for Sales Leaders provides heads of sales and their teams with the insights, advice and tools they need to address mission-critical ...
Research May 13 2019
... 2017-2018 Top Insights 3 critical priorities for sales, marketing and communications leaders Driving growth through smarter account management Find out how high-performing account teams retain and grow existing accounts by offering a unique but critical perspective on how the customer can achieve their ...
Premium Research Jul 2022
... The Seller Time Spend Assessment evaluates how and where sellers are spending time across the sales process. Use this diagnostic to understand how your best sellers approach sales activities, leverage technology and apply other support tools to replicate these behaviors with your core performers. Overview ...

Analyst(s):   Sales & CS Quant
Premium Research Jul 2026
... AI offers enormous potential to transform sales organization productivity and performance, but there are significant headwinds undermining value realization to date. CSOs must navigate these five headwinds carefully to increase probability of success and maximize the real potential of AI. Insights at ...

Analyst(s):   Greg Hessong   |   Dave Egloff
Premium Research May 2026
... shifted permanently toward multiseat, mission-driven coalitions with independent executive veto authority. Product leaders that rely on single-threaded sales strategies will consistently fail, regardless of product quality. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner ...

Analyst(s):   Daniel Snyder   |   George Sellner
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