2017-2018 Top Insights

3 critical priorities for sales, marketing and communications leaders

Driving growth through smarter account management

Find out how high-performing account teams retain and grow existing accounts by offering a unique but critical perspective on how the customer can achieve their objectives.

Accelerate marketing’s digital proficiency

Marketing functions are struggling to adapt their day-to-day operations to today's customers who use digital channels at every stage of the purchase journey. Learn how leading marketing functions are accelerating their digital impact by creating an integrated system based on customers’ digital buying behavior.

Winning preference through the corporate brand

Corporate brands that connect with audiences can generate significant business value for the company, but only about 29% are seen as truly unique. Discover how progressive companies are building brand connections with their customers through a new approach based on personal benefits rather than corporate values.

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    Find out how other corporate functions are navigating the world of great expectations