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Research May 2026
... Access Insights Already a Gartner client? In 1Q26, the devices market declined as smartphone sales fell, driven by “memflation” and delaying upgrades. Conversely, PC shipments increased as enterprises accelerated inventory purchases in anticipation of further memory cost hikes, supported by Windows 11 ...

Analyst(s):   Rishi Padhi   |   Divyanshu Singh   |   Namrata Banerjee   |   Rounak Bhattacharyya   |   Roger Sheng
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Premium Research Jul 2024
... Chief sales officers can review this case study to learn how Omnicell built long-term, mutually beneficial relationships with strategic customers. The organization’s solutions focused on embedding customer empathy into all critical aspects of its key account program. Case Overview Problem Critical Components ...

Analyst(s):   Antra Sharma
Premium Research Feb 2024
... Sales organizations jeopardize key account revenue by elevating customers to a key account program without visibility into whether they will perform against revenue and growth expectations. CSOs must create a Key Account Program Assessment Lab (KAPAL) to evaluate key account partnership potential. Overview ...

Analyst(s):   Daniel Hawkyard
Research Jan 2024
... changing buyer behavior is making traditional growth and engagement strategies ineffective. For CSOs to extract maximum revenue, they must reimagine sales execution to acquire, retain and grow customers. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...

Analyst(s):   Shiela Rahimian
... Software sales teams struggle with some common sales problems. These include the buyer going completely silent, or throwing complex technical questions at the sales rep in the early stages of the buying process. To deal with these sales problems, software providers need to prepare their sales teams ahead ...
Research May 2019
... optimizing their sales processes and technologies. All application leaders supporting B2B sales can elevate their technology initiatives by investing in digital tools to enhance their sales execution processes. Impacts Analysis Impacts and Recommendations The Need to Optimize Sales Process Execution ...

Analyst(s):   Don Scheibenreif   |   Theodore Travis
Blog Post September 22 2020
... Are you looking to launch a career in sales? Cris Guan, Sales Recruiter from Singapore, shares some important advice to help ace your next sales interview. ...
Premium Research Mar 2025
... What do the top sales organizations do differently? Gartner Sales Podcast host Betsy Gregory-Hosler talks with Gartner expert Greg Hessong to map the DNA of top sales organizations. Gartner Research ...

Analyst(s):   Betsy Gregory-Hosler
Premium Research Oct 2024
... The 2024 Gartner Tech CEO Research Circle survey explores the integration of GenAI and digital content in sales cycles by sales leaders. Tech CEOs should leverage results to enhance sales team performance. Gartner Research ...

Analyst(s):   Patrick Stakenas   |   Christine Tenneson   |   Warren Johnstone   |   Erin Lloyd Gordon
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