Gartner Research

Digital Optimization Objectives Elevate B2B Sales Technology Programs

Published: 07 May 2019

ID: G00381525

Analyst(s): Don Scheibenreif , Theodore Travis

Summary

Leading organizations are not just automating, but digitally optimizing their sales processes and technologies. All application leaders supporting B2B sales can elevate their technology initiatives by investing in digital tools to enhance their sales execution processes.

Table Of Contents
  • Impacts

Analysis

Impacts and Recommendations

  • The Need to Optimize Sales Process Execution Is Pushing Companies to Evaluate and Adopt Digital Optimization Practices
  • Artificial Intelligence for Sales Must Be Included in Your Digital Optimization Program

Gartner Recommended Reading

©2019 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Purchase this Document

To purchase this document, you will need to register or sign in above

Become a client