... evolve. Cybersecurity leaders must evaluate vendors across four use cases: essential SSE, advanced SSE, private application access, and SaaS and AI enablement. Overview What You Need to Know Analysis Broadcom Cisco Cloudflare iboss Netskope Palo Alto Networks Skyhigh Security Zscaler Ease of Administration ...
Analyst(s): John Watts | Thomas Lintemuth | Jonathan Forest | Theo de Feligonde
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... In today’s dynamic market landscape, the DNA of high-performing B2B sales organizations is undergoing a remarkable transformation. Join this webinar to learn the critical key takeaways for CSOs from Gartner’s 2025 CSO & Sales Leader Conference. Gartner Research ...
... Disjointed efforts between marketing and sales teams are hindering growth. This research reveals the commercial activities and tactics CMOs should prioritize to maximize marketing-sales partnerships and achieve stronger commercial outcomes. Overview Survey Objective Data Insights Contributors Gartner ...
Analyst(s): Rick LaFond | Jeff Cohen | Kristina LaRocca-Cerrone
... Technology GMs must prioritize generative AI to enhance sales and marketing offerings, enable personalized customer engagement, refine forecasting accuracy and strengthen revenue projections. Surveyed enterprises expect to increase sales productivity by 25.2% and revenue by 12.7% with GenAI. Overview ...
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As a people-focused organization, we’re committed to developing the next generation of sales leaders. At this year’s International Collegiate Sales Competition (ICSC), members of our team had the opportunity to meet with top university talent from across the globe. Learn more about the virtual ...
... Organizations with greater representation of women perform better financially, but women remain underrepresented in sales leadership. Chief sales officers can use this research to understand and address the obstacles that prevent women from advancing into senior roles. Overview Data Insights Contributors ...
... business outcomes to communicate its value and drive executive buy-in •Understand the progressive approach to developing an AI Literacy program that enables AI value realization •Design and deliver a progressive AI Literacy program using proven learning practices to maximize impact Return to this web page ...
... Tech CEOs of product and service companies should step in when negative sales behaviors create challenges for service delivery teams and result in poor customer experiences. When properly managed, the natural tension between sales and service leaders can be channeled to enhance customer experience. Overview ...
... that has limitless opportunity? The Gartner Sales team offers our employees the chance to discover new strengths and explore their passions. Jordan Mason, Gartner’s Commercial Support Director, explains some of the most frequently asked questions during a sales interview. Take a look at how you can prepare ...