... Sales force automation platforms enable automation of an organization’s core sales processes and improve buyer-seller engagement via customer interaction touchpoints. Applications and software engineering leaders can learn from ratings and reviews by their peers shared on Gartner Peer Insights. Voice ...
Analyst(s): Peer Contributors
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... Must Digitally Enable Employees to Support Transformation Banks were already digitally enabling their employees in early 2020, but the arrival of COVID-19 set a new bar. Even before the COVID-19 crisis, signs pointed to an increasing need to extend efforts regarding digital enablement. The arrival of ...
... Sales force automation platforms have continued to evolve, with vendors addressing UI complexity and planning to embed generative AI capabilities to augment existing critical capabilities. Applications and software engineering leaders can use this research to support their CRM sales evaluation process ...
Analyst(s): Adnan Zijadic | Varun Agarwal | Steve Rietberg | Guy Wood | Ilona Hansen
... evolve. Cybersecurity leaders must evaluate vendors across four use cases: essential SSE, advanced SSE, private application access, and SaaS and AI enablement. Overview What You Need to Know Analysis Broadcom Cisco Cloudflare iboss Netskope Palo Alto Networks Skyhigh Security Zscaler Ease of Administration ...
Analyst(s): John Watts | Thomas Lintemuth | Jonathan Forest | Theo de Feligonde
... As B2B buyers continue self-directing their journeys and disengage from generic outreach, traditional sales development representative operating models no longer produce predictable pipelines. CSOs must modernize their SDR motion around intent-led, multichannel buying support or risk declining pipeline ...
Analyst(s): Greg Hessong | Alyssa Cruz | Morgan Barnes
... rapidly evolving B2B buying landscape. To win the future of B2B buying, CMOs must optimize digital platforms (e.g., websites), strengthen buyer trust in sales reps and address buyer overreliance on AI. Analysis Research Highlights Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? Short life cycle products face volatile demand, limited sales history and rapid assortment turnover, making forecasting, testing and optimization difficult. Use unified, AI-driven capabilities to improve profitability by achieving a greater understanding of customer ...
... frontier AI models like Mythos. CISOs who have been approached by such vendors should use this insight to determine if these scans are valuable or a sales tactic. Insights at a Glance Strategic Planning Assumption Issue Impact Implications Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? B2B buyers increasingly prefer digital self-service, causing a disconnect with traditional sales approaches. To capture high-quality deals, CSOs must realign engagement strategies to eliminate friction, prioritize buyer validation, and position sellers as decision-confidence ...