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... Membership Overview What Is Gartner for Marketing? Explore insights, guidance and tools to enable faster, smarter decisions and stronger performance on your mission-critical marketing priorities. Featured Insights: CMOs: Build Your AI Literacy to Enhance C-Suite Credibility Apply these actions to strengthen ...
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Research November 05 2019
... Managing Cash Flow Will Be the Key Enabler for Tech CEOs to Navigate a Downturn Improve business performance management. Analysts: Gaurav Gupta, Martin Reynolds The majority of tech CEOs measure revenue growth and profitability, but only 30% currently measure cash burn rate — and only 16% of tech CEOs ...
Conference July 14 2026
... productive marketing function, deliver customer experiences that drive retention, unlock enterprise data to improve marketing performance, generate sales through integrated buying experiences and build a differentiated brand. Determine where to focus to deliver impact, and explore the technologies and ...
Premium Research Dec 2024
... Upskilling sellers is among the three most common challenges for chief sales officers in 2024. In this webinar, we will share how high performing sales organizations can prioritize commercially successful skills and drive adoption of those skills. Session Description Learning Objectives Intended Audience ...

Analyst(s):   Michael Katz   |   Shiela Rahimian
Research Aug 2026
... and exposed. Heads of I&O must make infrastructure life cycle management a core part of how I&O works or become the scapegoat for security breaches enabled by older technology gaps. Insights at a Glance Strategic Planning Assumption Impact Actions How to Execute Success Measures Gartner Recommended Reading ...

Analyst(s):   Mark Margevicius   |   Roger Williams   |   Daniel Stang
Research Sep 2026
... Access Insights Already a Gartner client? Four frontier model providers — AI systems with advanced reasoning and multimodal functionality that enable autonomous capabilities — are setting the technical, security, and performance benchmarks for AI adoption in U.S. federal government and defense. Tech ...

Analyst(s):   Daniel Snyder   |   George Sellner   |   Rishi Sood
Research September 16 2026
... The Agentic AI Shift in Tech Products Winning the 2031 AI inflection: A product leader's AI growth playbook. By 2031, AI-enabled revenue will surpass non-AI software revenue. Leaders must pivot from simple copilots to multiagent systems (MAGS) that automate complex workflows to capture market share. ...
Research Sep 2026
... models that reduces costs and increases control without sacrificing output quality — but “free to install” does not mean free to use. This insight enables leaders to assess the benefits and risks of open-weight models, including the total cost of ownership. Overview Strategic Planning Assumption Introduction ...

Analyst(s):   Nitish Tyagi   |   J.P. Thompson   |   Manjunath Bhat   |   Akis Sklavounakis
Research Oct 2026
... important challenge: trust. This research provides a practical framework to diagnose sources of AI distrust and systematically build confidence in AI-enabled decision making through clarity, literacy, explainability, accountability, reliability and measurability (CLEAR-M). Insights at a Glance Strategic ...

Analyst(s):   Mustapha Ezzeddine
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