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Premium Research Aug 2024
... marketers and go-to-market counterparts are learning that product-led growth and sales-led activities are not typically independent strategies. This case study highlights the need to combine product-led tactics with sales-led interactions to enhance business outcomes and attract customers. Case Overview ...

Analyst(s):   David Yockelson
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Research May 2021
... Insights Already a Gartner client? Total device sales declined for the sixth consecutive year. Much of the decline was in the phone market, as the pandemic caused delayed product launches and slowed build outs of 5G networks. However, ultramobile device sales were up significantly due to work-from-home and ...

Analyst(s):   Roberta Cozza   |   Mikako Kitagawa   |   Anshul Gupta
... such as CIO IT Score provided benchmarking insights to assess current capabilities and define the transformation roadmap. Additionally, AskGartner enabled faster access to relevant research, simplifying decision-making and helping teams quickly identify key insights and recommendations. Gartner’s ongoing ...
Research Jun 2026
... accommodate a shift toward increasing autonomy, aligning their operations with the democratized landscape and deciding where to embed expertise, enable collaboration, and enable self-service. Analysis Definition: Why This Is Important Business Impact Drivers Obstacles User Recommendations Sample Vendors Gartner ...

Analyst(s):   Leo Li   |   Tobi Bet   |   Mark Margevicius   |   Paul Wang   |   Roger Williams
Research Jun 2026
... Heads of I&O prioritize secure, resilient, modular, scalable and AI-enabled data centers. Use this Hype Cycle to evaluate innovations, including AI, that redefine data center infrastructure, optimize costs, mitigate risks and enable transformation. Strategic Planning Assumptions Analysis Definition: ...

Analyst(s):   Autumn Stanish   |   Mark Jaggers   |   Henrique Cecci   |   Paul Wang
... researching new global market opportunities, this quick reference asset will help sales and marketing teams quickly uncover Germany-specific information, apply it to build strategic plans and more. Download this guide to maximize your sales and marketing efforts in Germany. Learn how to: Connect with B2B buyers ...
... researching new global market opportunities, this quick reference asset will help sales and marketing teams quickly uncover France-specific information, apply it to build strategic plans, and more. Download this guide to maximize your sales and marketing efforts in France. Learn how to: Connect with B2B buyers ...
Research Aug 2020
... Therapeutics Cell and Gene Therapy Platform Advanced Decision Support for Sales Health Data Curation and Enrichment Immersive AR/VR/MR Experiences in Life Science Conversational Chatbots for Analytics At the Peak Life Science Sales Performance Management Life Science Multichannel Campaign Management AI ...

Analyst(s):   Animesh Gandhi   |   Michael Shanler
... Methodologies Gartner Score is the only maturity diagnostic that is standardized to assess more than 45 enterprise functions such as Finance, HR, IT, Legal and Sales. Leaders use the interactive Gartner Score to measure, prioritize and improve a function’s performance on critical activities. Gartner Magic Quadrant ...
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