This guide features data and insights on France’s B2B software market  — expected to reach $27.8 billion U.S. by 2025 — including software buyer and purchase journey trends, and advice to help teams capitalize on those insights. For software and SaaS providers considering or researching new global market opportunities, this quick reference asset will help sales and marketing teams quickly uncover France-specific information, apply it to build strategic plans, and more. 

Download this guide to maximize your sales and marketing efforts in France.

Learn how to:

  1. Connect with B2B buyers in France. Better understand the software purchase process through the lens of French business buyers. 
  2. Boost brand presence. Beat competitors and reach new leads more effectively.
  3. Enhance existing strategies. Optimize market-specific sales and marketing activities with current buyer trends and data.