... Manufacturing CIOs are increasingly pressured to make their companies more data-centric, support sales of products as a service and monetize existing data. CIOs can focus on the commercial and technical requirements of data monetization by understanding three common misconceptions. Gartner Insights Abstract ...
Analyst(s): Ivar Berntz
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... Access Research Already a Gartner client? CPaaS continues to grow in relevance as a key technology platform to enable omnichannel communications, improve customer experience and drive digital transformation. CIOs should use our evaluation of 11 vendors’ products across five use cases to compile a shortlist ...
... a Gartner client? Responding to tariff and trade uncertainty requires both faster insights and execution. Partnering closely with key stakeholders enables CIOs to help executives to quickly adapt their decisions and actions, ensuring agility and resilience in a highly volatile environment. Overview Why ...
Analyst(s): Val Sribar | Brandon Germer | David Groombridge
... a Gartner client? CSPs are looking to drive B2B growth and enterprise customer engagement, and developing digital marketplace solutions are a key enabler for this. Technology and services providers should use this report to understand market and competition dynamics, and future scenarios. Overview Analysis ...
... research to compare vendors, navigate key trends, and select the right AI code assistant to enhance developer productivity, foster creativity, and enable robust, contextual software development workflows. Strategic Planning Assumptions Market Definition/Description Magic Quadrant Vendor Strengths and ...
Analyst(s): Haritha Khandabattu | Philip Walsh | Arun Batchu | Matt Brasier | Keith Holloway
... generate revenue and compete. To capture these opportunities, leaders must move beyond experimentation and systematically design, validate and scale AI-enabled business models. The steps in that journey include: Understanding the current AI adoption environment by assessing how customer approaches to buying ...
... scenario planning. This approach enables marketing leaders to make more informed decisions, even in uncertain environments. Include human oversight to safeguard data quality and competitive advantage Human oversight is critical to maintaining the integrity of AI-enabled decision support systems. CMOs must ...
... competitive. The case of Coronado highlights the importance of using technology as a business enabler to optimize operations and encourage innovation investments. Explore how Coronado leveraged technology as a business enabler to drive innovation investments. Gartner delivers actionable, objective insight to executives ...
... Henckler, Managing Vice President, and Gina D’Orazio, Data Insights Sales Specialist with Gartner Digital Markets, recently hosted a webinar sharing tips on exactly how software and SaaS providers can use buyer intent data to help their sales and marketing teams prioritize leads, target the right buyers with ...